Role Overview We are looking for an experienced and result-oriented Marketing Manager to drive marketing initiatives across brands and channels. The role will be responsible for creative execution, Local Store Marketing (LSM) planning, marketing analytics, vendor management, and cross-functional stakeholder coordination.

Key Responsibilities
Creative Execution
• Plan and execute creative marketing campaigns across various channels and brand touchpoints.
• Coordinate with creative agencies and internal teams for development of marketing collaterals.
• Ensure creatives are aligned with brand guidelines, campaign objectives, and timelines.
• Manage end-to-end creative execution from briefing to final deployment.
• Support promotional campaigns, launches, offers, and store-level marketing initiatives. LSM Planning & Execution
• Develop and execute Local Store Marketing (LSM) plans based on store requirements, customer insights, and business objectives.
• Identify local marketing opportunities to drive footfall, sales, and customer engagement.
• Coordinate with operations and store teams for smooth implementation of LSM activities.
• Track campaign effectiveness and identify opportunities for improvement. Data Analytics & Performance Tracking
• Analyze marketing and campaign performance data to evaluate ROI and effectiveness.
• Prepare regular marketing dashboards, reports, and performance trackers.
• Identify customer, sales, and campaign trends through data analysis.
• Translate data insights into actionable marketing recommendations.
• Monitor key marketing KPIs and provide performance updates to stakeholders. Vendor Management
• Manage external vendors, agencies, printers, production partners, and other marketing service providers.
• Coordinate vendor onboarding, quotations, negotiations, purchase orders, and execution.
• Ensure quality, cost efficiency, and timely delivery of marketing activities.




• Evaluate vendor performance and maintain robust working relationships. Stakeholder Coordination
• Work closely with Operations, Sales, Finance, Procurement, Design, Brand, and other internal stakeholders.
• Coordinate with multiple teams to ensure seamless execution of marketing campaigns.
• Understand business requirements and translate them into actionable marketing plans.
• Provide regular updates on campaign progress, challenges, and outcomes. Campaign & Project Management
• Manage multiple marketing projects simultaneously while ensuring timely execution.
• Maintain campaign calendars, budgets, timelines, and deliverables.
• Support new store launches, brand activations, promotional campaigns, and other marketing initiatives.
• Ensure adherence to approved budgets and marketing processes. Key Skills
• Creative campaign execution and marketing project management
• Local Store Marketing (LSM) planning
• Data analysis and marketing performance tracking
• Vendor and agency management
• Stakeholder management and cross-functional coordination
• Strong communication and presentation skills
• MS Excel / Google Sheets and PowerPoint
• Strong analytical and problem-solving skills
• Ability to manage multiple projects and deadlines Desired Experience & Qualifications
• MBA/PGDM in Marketing or equivalent qualification.
• 5–8 years of experience in marketing, preferably in QSR, Retail, FMCG, Consumer, Hospitality, or similar industries.
• Experience in local/store-level marketing and campaign execution will be preferred.
• Strong understanding of marketing analytics, vendor management, and campaign execution.
• Ability to work in a fast-paced, multi-stakeholder environment. Key Performance Indicators (KPIs)
• Timely execution of marketing campaigns and LSM activities
• Campaign performance and ROI
• Store-level customer engagement and footfall impact
• Marketing budget adherence
• Vendor performance and cost efficiency
• Quality and turnaround time of creative execution
• Stakeholder satisfaction and project delivery

📌 Marketing Manager (Gurugram)
🏢 Devyani International
📍 Gurugram