We are looking for a senior real estate marketing leader to head sales and marketing across Kalky Group's residential and mixed-use developments. The role holder will set the complete sales strategy and run it end to end: channel partner network, digital and offline marketing, agency and vendor management, pre-sales, sales closing and CRM. We are hiring for capability, not for one product type. A strong candidate will have built sales engines that work across projects, price points and buyer segments, and will build one at Kalky that outlasts any single launch. Designation Marketing Manager Department Sales & Marketing Location Bhubaneswar, Odisha (Corporate Office, Rangabazaar Road) Reports to Management Experience Minimum 10 years in real estate marketing, including at least 3 years as a team lead Team Pre-sales, sales, channel partner and digital marketing Employment type Full-time, on-site About Kalky GroupKalky Group is a Bhubaneswar-based real estate developer, operating in the city since 2014. The group's roots go back to 2001, when it began as an interior design and execution firm in Delhi. Today it develops residential and mixed-use communities, with interior design (Kalky Interior) and modular furniture (Kitzine) as in-house verticals. All Kalky projects are RERA-registered. The group designs, builds and finishes its homes in-house, and that is the standard the sales and marketing team will represent in the market. Key Result AreasKRA Measured by Sales revenue Bookings and sales value against monthly, quarterly and project targets Collections Booking amounts and stage-wise demand collections received on time Lead generation Volume and quality of qualified leads by source Conversion Lead to site visit, and site visit to booking ratios Marketing efficiency Cost per lead and cost per booking by channel; spend within approved budget Channel partner network Number of active partners and their share of total bookings Process discipline CRM accuracy, lead response time and weekly MIS submitted on schedule Team performance Individual target achievement, retention and capability building

Key Responsibilities
1. Sales strategy and planning
• Own the complete sales strategy for every project, from pre-launch through sustenance to sell-out
• Prepare annual and project-wise sales plans, inventory release plans and booking targets
• Give management inputs on pricing, payment plans, offers and product mix based on market data
• Track competitor launches, pricing and absorption in Bhubaneswar and report on them regularly 2. Channel partner and broker network
• Build,



grow and manage a network of real estate brokers and channel partners across Bhubaneswar and Odisha
• Set up empanelment, commission structures, lead registration rules and timely payouts
• Run partner meets, site visits and product training
• Build referral and loyalty programmes with existing customers 3. Digital marketing
• Prepare and run the online marketing plan across search, social, video, WhatsApp and property portals
• Oversee lead generation campaigns, landing pages, website enquiries and Google Business Profiles
• Review campaign data weekly and move budget to the channels that produce site visits and bookings 4. Offline marketing and media
• Plan and buy outdoor, print, radio, cinema and on-ground media
• Run property expos, corporate and community activations, and site events
• Make sure every advertisement carries correct project facts and RERA disclosures 5. Creative agency and vendor management
• Brief the creative agency on campaigns, brochures, films and launch material, and approve all output
• Select, negotiate with and manage media buying, printing, digital and event vendors
• Hold agencies and vendors to agreed timelines, quality and cost 6. Pre-sales to closing
• Lead the pre-sales team on lead response time, qualification, follow-up and site visit scheduling
• Lead the sales team on site presentations, negotiation and closing
• Coordinate booking documentation, agreements and home-loan tie-ups with the CRM and accounts teams 7. CRM and customer relationship
• Implement and run a CRM system that captures every lead with its source, stage and next action
• Manage post-booking communication, demand letters, construction updates and handover coordination
• Handle customer escalations and maintain high satisfaction through to possession 8. Team leadership
• Recruit, train and lead the pre-sales, sales, channel partner and digital marketing teams
• Set individual targets and incentive structures, and review performance every month
• Present a weekly sales and marketing MIS to management Essential Qualifications and Experience
• Graduate in any discipline; MBA or PGDM in Marketing or Sales preferred
• Minimum 10 years in real estate marketing and sales,



with at least 3 years leading a team
• Has owned and executed the complete sales strategy for real estate projects, covering broker network, digital and offline marketing, agency and vendor management, pre-sales, closing and CRM
• Sound knowledge of the Bhubaneswar real estate market, its micro-markets, buyer segments and pricing
• A solid local network, including active relationships with real estate brokers and channel partners
• Hands-on experience with media planning and buying, both online and offline
• Experience setting up and using a CRM to manage leads, pipeline and reporting
• Working knowledge of RERA (Odisha) requirements for advertising, disclosures and bookings
• A track record of meeting sales targets, backed by verifiable numbers Competencies We Are Looking ForCompetency What it looks like in this role Strategic thinking Reads the market and turns it into a sales plan with clear targets, channels and budgets Adaptability across products Can position and sell any product the company builds, whether villas, apartments, plots or commercial space, at any price point Team leadership Builds a team that hits targets without depending on one person; develops people and holds them accountable Data-led decisions Uses campaign, CRM and funnel data to decide where the next rupee goes Relationship building Earns the trust of brokers, buyers, bankers, agencies and vendors, and keeps it Negotiation and closing Closes deals and handles objections without discounting by default Ownership Treats the sales number as their own and reports problems early Integrity Represents projects accurately and never over-promises on possession, specifications or returns Languages: fluency in Odia, Hindi and English.

What We Offer
• A leadership role with full ownership of sales and marketing, reporting directly to management
• Competitive fixed compensation plus a performance incentive linked to bookings and collections
• Authority to build and shape your own team
• A long-term pipeline of projects, with in-house design, interiors and modular furniture to sell alongside every home

How to Apply
Send your CV with a short note on the projects you have marketed, your team size and the sales results you delivered to [email protected], with the subject line "Application: Marketing Manager". For queries, call (phone hidden). Shortlisted candidates will go through an interview with HR, a strategy presentation to management, and a final discussion with the Directors.
• Kalky Group is an equal opportunity employer.

📌 Sales Marketing Manager (Bhubaneswar)
🏢 Kalky Interior
📍 Bhubaneswar