Company: Prisim

Location:
Bengaluru, Karnataka Employment Type: Full-time | On-site

Experience:
Minimum 2+ Years Department: Sales & Digital Marketing Role Overview Prisim is looking for an execution-oriented Associate – Performance Marketing & Growth who can take ownership of the company's sales and marketing performance while managing and improving the digital marketing performance of client accounts. This is an end-to-end performance marketing role. The candidate must be capable of planning, executing, analysing and optimising complete digital acquisition campaigns — from understanding business objectives and developing campaign strategies to coordinating creatives, launching advertisements, improving landing pages, integrating lead management systems and measuring conversions. The individual will work closely with Prisim's sales, media, creative and technical teams to ensure that marketing campaigns translate into measurable business outcomes. The ideal candidate should have experience working in a digital marketing agency, performance marketing agency, SaaS business or software/technology company.

Key Responsibilities
1. Prisim's Sales & Marketing Growth
- Take primary responsibility for improving Prisim's own digital marketing and lead generation performance.
- Develop and execute marketing strategies to generate qualified business leads.
- Plan and manage Meta Ads, Google Ads and other relevant acquisition channels.
- Build and optimise lead generation funnels for Prisim's software, technology and digital marketing services.
- Work with the sales team to improve lead quality, follow-ups and conversions.
- Identify new customer segments, business opportunities and acquisition channels.
- Monitor marketing expenditure, cost per lead, conversion rates and overall campaign performance. 2. Client Account Performance Management
- Manage the performance marketing activities of multiple client accounts.
- Understand each client's business model, target audience, objectives and conversion goals.
- Develop account-specific campaign strategies and execution plans.
- Monitor and optimise campaigns to improve lead quality, conversions and return on advertising spend.
- Identify underperforming campaigns and implement corrective strategies.
- Prepare performance reports and communicate campaign progress, insights and recommendations to internal teams and clients.
- Ensure campaigns are aligned with client objectives and agreed deliverables. 3.



End-to-End Performance Marketing
- Independently handle the complete campaign lifecycle: research, planning, strategy, execution, monitoring, optimisation and reporting.
- Conduct audience research, competitor analysis and keyword research.
- Plan campaign structures, budgets, bidding strategies, targeting and retargeting.
- Develop conversion-focused campaign strategies across Meta Ads and Google Ads.
- Analyse CPC, CPM, CTR, CPL, CPA, CAC, conversion rates and ROAS.
- Plan A/B tests for audiences, creatives, ad copies, landing pages and campaign structures.
- Identify opportunities to improve the complete customer acquisition funnel. 4. Cross-Functional Coordination with Media & Creative Teams
- Work closely with the media and creative teams to develop performance-driven advertisements.
- Provide clear creative briefs, campaign objectives, audience insights, hooks and messaging directions.
- Coordinate the production of static creatives, carousels, videos, reels and other advertising assets.
- Analyse creative performance and provide actionable feedback for improvement.
- Ensure that creative output is aligned with campaign strategy and business objectives. 5. Coordination with the Technical Team
- Work closely with developers and the technical team to improve campaign conversion infrastructure.
- Communicate requirements for landing pages, websites, lead forms and conversion-focused UI/UX improvements.
- Coordinate implementation of Meta Pixel, Google Analytics 4, Google Tag Manager and conversion tracking.
- Understand CRM integrations, lead routing, automated follow-ups and marketing automation workflows.
- Identify technical issues affecting campaign performance, lead tracking or conversion rates.
- Translate marketing requirements into clear technical tasks and coordinate their implementation. 6. Analytics, Reporting & Optimisation
- Track campaign performance through Meta Ads Manager, Google Ads, GA4 and other analytics platforms.
- Maintain regular performance reports for Prisim and client accounts.
- Analyse campaign data to identify trends,



opportunities and performance gaps.
- Make data-backed decisions on budget allocation, targeting, creatives and funnel optimisation.
- Connect advertising metrics with actual business outcomes wherever sales data is available. Required Skills & Experience
- Minimum 2+ years of hands-on experience in performance marketing or digital marketing.
- Previous experience in a digital marketing agency, performance marketing agency, SaaS company or software/IT company is strongly preferred.
- Practical experience managing Meta Ads and Google Ads campaigns.
- Robust understanding of end-to-end lead generation and customer acquisition funnels.
- Experience managing multiple campaigns or client accounts.
- Ability to coordinate with creative, media, sales and technical teams.
- Understanding of landing pages, website conversion optimisation and lead management.
- Working knowledge of Meta Pixel, GA4, Google Tag Manager and conversion tracking.
- Ability to analyse campaign metrics and make optimisation decisions.
- Strong communication, planning, problem-solving and execution skills. Preferred Technical & Marketing Exposure
- B2B and B2C performance marketing.
- SaaS and software product marketing.
- CRM platforms and marketing automation.
- Website development and landing page optimisation.
- SEO and social media strategy.
- Lead management and sales funnel automation.
- Experience working with developers on tracking, integrations and website improvements. What We Expect From This Role We are not looking for someone who only knows how to boost posts or launch advertisements. We need someone who can understand a business objective, build the marketing strategy, coordinate with the creative and technical teams, execute campaigns, monitor the complete funnel and take ownership of performance. The candidate should be comfortable switching between Prisim's internal growth activities and client account management, prioritising tasks and delivering measurable improvements. The ultimate objective: Generate better leads, improve conversions, strengthen client performance and contribute directly to Prisim's business growth. Preferred Candidate Background Candidates with experience in:
- Digital marketing and performance marketing agencies.
- SaaS and technology companies.
- Software development and IT services companies.
- B2B lead generation and client account management.

📌 Associate – Performance Marketing (Bengaluru)
🏢 Prisim
📍 Bengaluru