Position: Performance Marketing Associate Department: Digital Marketing / Performance Marketing

Location:
WFO

Experience:
Fresher – 2 Years Employment Type: Full-Time

Key Responsibilities
1. Campaign Setup & Execution ● Create, manage, and optimize PPC campaigns on Google Ads, Meta Ads, Bing Ads, and other platforms. ● Implement Search, Display, Video, Lead Gen, and Performance Max campaigns. ● Develop and test ad copies, creatives, and landing pages for maximum performance. 2. Lead Generation & Optimization ● Run high-quality lead generation campaigns with a solid focus on CPL, CPA, and conversion volume. ● Optimize campaigns to improve CTR, CPC, CPL, Quality Score, and ROAS. ●Conduct A/B testing on ads, audience segments, placements, and landing pages. 3. Keyword Research & Targeting ● Perform keyword research using Google Keyword Planner and other tools. ● Identify high-intent keywords and negative keywords to minimize wastage. ● Build relevant ad groups and structured campaigns. 4. Daily Monitoring & Reporting ● Track daily spend, performance, and lead quality. ● Maintain Google Sheets dashboards for CPL, lead count, quality checks, and ROI.



● Share daily, weekly, and monthly reports with insights and action points. 5. Landing Page & Creative Coordination ● Work closely with the design and content team for banners, creatives, videos, landing pages, etc. ● Recommend improvements to enhance conversion rates and user experience. 6. Budget & Bidding Management ● Manage campaign budgets to avoid overspending Work on manual CPC, Maximize Conversions, Target CPA/ROAS strategies. ● Allocate budgets across channels based on performance. 7. Tracking & Analytics ● Set up conversion tracking (Google Tag Manager, Pixel, UTM tracking). ● Work with analytics tools to measure conversions and attribution. ●Ensure data accuracy across platforms. Required Skills ● Basic understanding of Google Ads & Facebook Ads. ● Strong analytical and Excel/Google Sheets skills. ● Good communication, creativity, and problem-solving ability. ● Fast learner with interest in performance marketing and lead generation. ● Knowledge of metrics like CTR, CPC, CPM, CPL, Quality Score

📌 Performance marketing Associate (Gurugram)
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📍 Gurugram