Company Description Proadept Academy offers premium courses in technology and creative disciplines designed to help learners build future-ready skills. The academy focuses on practical, industry-relevant training that supports growth opportunities and professional development. Learners gain access to expert-led sessions, curated curricula, and real-world projects that enhance their portfolios. Proadept Academy aims to create a supportive learning environment where individuals can scale up their professional journey with confidence and clarity. Role Description The Digital Ad Specialist is a full-time, on-site role based in Kolkata, responsible for planning, executing, and optimizing digital advertising campaigns across platforms such as Google, Meta, and other relevant ad networks. The specialist will manage end-to-end campaign workflows, including audience targeting, keyword research, ad creation, budget allocation, bid management, and performance tracking. Daily tasks include monitoring campaign metrics, preparing performance reports, running A/B tests on creatives and copy, and recommending data-driven improvements to increase ROI. The role also involves collaborating with marketing and content teams to align ads with broader digital strategies, landing pages, and brand messaging,



while ensuring campaigns comply with platform guidelines and organizational standards. Qualifications
• Candidates should possess strong Analytical Skills for data interpretation, performance analysis, and optimization of digital ad campaigns.
• Candidates should possess effective Communication skills for clear reporting, cross-functional collaboration, and coordination with internal stakeholders.
• Candidates should possess Digital Strategy and Digital Marketing skills to design, implement, and refine multi-channel advertising initiatives.
• Candidates should possess Project Management skills to handle multiple campaigns, timelines, budgets, and deliverables efficiently.
• Experience with major ad platforms (e.g., Google Ads, Meta Ads Manager) and familiarity with tracking tools (e.g., Google Analytics, Tag Manager) is beneficial.
• Ability to work with spreadsheets and dashboards to manage budgets, KPIs, and reporting is preferred.
• Relevant education or certifications in marketing, advertising, or digital media are an advantage.
• Attention to detail, willingness to learn, and a results-focused mindset are highly valued.

📌 Digital Ad Specialist (Kolkata)
🏢 Proadept Academy
📍 Kolkata