RSH Global is one of India's growing personal care companies, with JOY as its flagship brand. We are looking for a energetic and performance-driven Platform Marketing Executive to strengthen our presence across leading E-commerce and Quick Commerce platforms. The role will be responsible for planning, executing and optimizing platform-specific marketing initiatives across marketplaces such as Amazon, Flipkart and other E-commerce channels, as well as Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes and other emerging Quick Commerce platforms. The ideal candidate should have a strong understanding of marketplace advertising, platform visibility, performance marketing and campaign analytics, with the ability to translate marketing investments into measurable business growth.

Key Responsibilities
1. E-commerce & Quick Commerce Platform Marketing
• Plan and execute platform marketing campaigns across E-commerce and Quick Commerce channels.
• Manage platform advertising initiatives including AMS, PLA/PCA, sponsored ads, banners, search ads, homepage placements and other visibility opportunities.
• Drive product discoverability through keyword research, search optimization, product merchandising and platform-specific promotional campaigns.
• Coordinate with platform category and media managers to secure high-impact placements and marketing opportunities.
• Plan and execute monthly marketing calendars aligned with business priorities, seasonal campaigns and new product launches. 2. Performance Marketing & Campaign Optimization
• Drive traffic, conversions and sales through effective campaign planning,



execution and optimization.
• Manage campaign targeting, audience segmentation, ad creatives, budgets and performance tracking.
• Monitor key performance metrics such as ROAS, ROI, ACOS, TACOS, CTR, CPC and conversion rates at product and category levels.
• Optimize campaign spends to improve advertising efficiency and maximize return on investment.
• Track campaign performance and identify opportunities to improve sales, visibility and customer acquisition. 3. Market & Business Analysis
• Analyze monthly sales offtakes, platform performance and product/category-level trends.
• Monitor competitor activities, pricing strategies, promotional offers and platform activations.
• Study consumer search behaviour and platform insights to identify growth opportunities.
• Prepare monthly performance reports, campaign reviews and business updates for management. 4. Off-Platform Marketing & Consumer Activations
• Collaborate with Brand and Digital Marketing teams to plan initiatives that drive traffic and awareness for E-commerce and Quick Commerce channels.
• Support influencer collaborations, social media campaigns, digital partnerships, sampling initiatives and hyperlocal activations.




• Plan and execute Meta CPAS and Google/YouTube advertising campaigns, wherever relevant.
• Evaluate the effectiveness of off-platform campaigns and assess their contribution to platform traffic and sales. 5. Stakeholder & Cross-functional Coordination
• Work closely with Brand, Sales, Finance, Supply Chain and platform teams to ensure seamless campaign execution.
• Coordinate with external agencies, platform representatives and vendors.
• Ensure timely execution of campaigns within approved budgets and timelines. Desired Candidate Profile
• 3–5 years of relevant experience in E-commerce Marketing, Quick Commerce, Marketplace Marketing or Performance Marketing.
• Hands-on experience with platforms such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart or BigBasket.
• Experience in managing marketplace advertising campaigns such as AMS, PLA/PCA, sponsored ads and banner campaigns.
• Strong understanding of performance marketing metrics, campaign analytics and ROI optimization.
• Experience in campaign planning, execution, reporting and budget management.
• FMCG, Beauty or Personal Care industry experience will be preferred.
• Robust analytical skills with proficiency in MS Excel and PowerPoint.
• Good communication, coordination and stakeholder management skills.
• Self-driven professional with a strong ownership mindset and ability to work in a fast-paced environment. Interested candidates can apply with their updated CV at [email protected]

📌 Platform Marketing Executive – E-commerce (India)
🏢 RSH Global
📍 India