Position: Senior Designer Manager (Sportswear + Lifestyle) PURPOSE OF THIS ROLE Lead execution of design strategy for assigned categories or collections — translating brand vision into commercially viable designs, managing design teams, and ensuring timely, high-quality delivery of seasonal lines. RESPONSIBILITY
• Develop and execute design concepts for assigned collections in line with brand direction and seasonal themes.
• Translate trends, forecasts, and market inputs into commercially successful designs for target customers.
• Conduct ongoing trend research, competitor analysis, and market benchmarking for assigned categories.
• Oversee design development from concept to final sample approval, resolving issues during sampling.
• Guide and develop designers, and collaborate across sourcing, merchandising, and production.
• Prepare and present design concepts and mood boards for internal reviews and buyer meetings.
• Support range sign-offs, showroom reviews, and key stakeholder discussions. . PERSONAL ATTRIBUTES
• Creative sensibility balanced with commercial thinking.
• Holds the seasonal calendar without letting quality slip.
• Gives designers direction without flattening their ideas.
• Steady when a buyer changes the brief late in sampling.
• Grounded in manufacturability, not only aesthetics. COMPETENCIES
• Design & Technical Expertise
• Commercial Acumen
• People & Team Leadership
• Communication & Presentation
• Stakeholder Engagement
• Cross-Functional Collaboration EDUCATION & EXPERIENCE
• Bachelor's degree in Fashion or Textile Design from a reputed institute.
• 10-15 years of experience leading design teams or owning categories and collections. TECHNICAL SKILLS
• Design and technical expertise with manufacturing and production understanding.
• Trend interpretation and range planning.
• Design software and digital workflows.
• Knowledge of washes, with a positive understanding of denim, woven, and knit categories.
• Understanding of Outerwear, Bottom wear, casual wear and TSD categories.