Role Description The Senior Business Analyst will work on-site in Netherlands in a full-time capacity, collaborating closely with leadership, marketing, and client-facing teams to drive data-informed decisions. This role involves gathering and analyzing business requirements, mapping and optimizing business processes, and translating insights into actionable strategies for performance marketing, client success, and internal operations. The Senior Business Analyst will create detailed reports, dashboards, and documentation to track KPIs, campaign performance, and operational efficiency, and will present findings to stakeholders in clear, business-friendly language. Day-to-day responsibilities include conducting market and competitive analysis, supporting new service or product initiatives, identifying opportunities for revenue growth and cost optimization, and ensuring alignment between business objectives and digital marketing strategies. The role also includes mentoring junior team members, improving analytical frameworks, and contributing to scalable processes as the agency grows. Qualifications
• Strong Analytical Skills to interpret data, identify trends, and support decision-making using quantitative and qualitative insights.




• Proficiency in Business Analysis for defining business problems, creating solution roadmaps, and aligning requirements with strategic goals.
• Excellent Communication skills for collaborating with cross-functional teams, running stakeholder workshops, and presenting findings clearly.
• Experience in Business Process mapping, optimization, and documentation to enhance operational efficiency and scalability.
• Ability to elicit, document, and manage Business Requirements, including user stories, use cases, and functional specifications.
• Experience with analytics and reporting tools (e.g., Excel, Google Sheets, BI tools) and comfort working with marketing and sales data.
• Background in digital marketing, performance marketing, or related domains is highly beneficial.
• Bachelor’s or master’s degree in Business, Economics, Engineering, Data/Analytics, or a related field, or equivalent practical experience.
• Proven experience in a senior or lead Business Analyst role within a rapid-paced startup or agency environment.
• Ability to work on-site in Hyderabad, adapt to evolving priorities, and contribute

📌 Senior Business Analyst (Hyderabad)
🏢 Gen Z Media Agency
📍 Hyderabad