About Us
Select and Switch is an Australian company helping residential and business customers find better deals on essential services, including Electricity, Gas, Telecommunications, Solar, EFTPOS, Fuel Cards, Car Loans, Home Loans and Cyber Security. We are committed to delivering exceptional customer experiences through innovative solutions, competitive deals and long-term customer relationships. Role Overview We are looking for a technically strong, AI-savvy SEO & Growth Specialist to take ownership of improving our website's organic visibility, keyword rankings, domain authority, qualified organic traffic and lead generation. The ideal candidate should understand how search engines work, identify and resolve technical SEO issues, and use AI tools such as Claude and ChatGPT to improve research, analysis and execution. This role goes beyond publishing blogs and following standard SEO checklists. We need someone who can investigate performance issues, identify root causes using data, develop actionable strategies and implement measurable improvements.

Key Responsibilities
1. Technical SEO & Website Auditing
• Conduct comprehensive technical SEO audits.
• Analyse crawling, indexing, robots.txt, XML sitemaps, canonical tags, redirects, 404 errors and website architecture.
• Identify duplicate content, orphan pages, broken links, schema and indexability issues.
• Monitor Core Web Vitals, page speed and mobile usability.
• Coordinate with developers to implement and validate technical SEO fixes.
• Ensure landing pages, service pages and blogs follow SEO best practices. 2. Organic Growth & Search Visibility
• Develop SEO strategies to improve qualified organic traffic, keyword rankings and conversions.
• Conduct keyword research based on search intent, competition and business relevance.
• Identify service-specific, location-based, commercial-intent and long-tail keyword opportunities.
• Optimise existing pages through metadata, headings, content structure and internal linking.
• Monitor domain authority, backlinks and referring-domain trends.
• Investigate why important pages or keywords are not ranking and recommend corrective actions. 3. AI-Powered SEO & Productivity
• Demonstrate practical expertise in Claude, ChatGPT and other AI tools.
• Use AI for SEO research, competitor analysis, keyword clustering, content planning and data analysis.
• Create effective prompts to generate accurate and structured outputs.
• Build repeatable AI-assisted workflows for audits, reporting and content optimisation.
• Explore AI-powered tools and automation opportunities to improve productivity.
• Validate AI-generated recommendations using actual data and technical evidence.
• Maintain content originality, accuracy and quality when using AI. 4. AI Search Optimisation (AIO, GEO & LLM Visibility)
• Understand Google AI Overviews and emerging generative search platforms.
• Develop strategies to improve brand visibility across traditional and AI-driven search.
• Optimise content structure, entities, topical coverage, FAQs and supporting evidence.




• Analyse competitor visibility in AI-generated answers.
• Research emerging AI search trends and recommend practical experiments. 5. Content Strategy & Optimisation
• Develop SEO content strategies based on keyword research, customer intent and business priorities.
• Prioritise optimising existing service pages and blogs before creating unnecessary new content.
• Prepare content briefs and collaborate with content, design and development teams.
• Identify content gaps, keyword cannibalisation and outdated or declining pages.
• Ensure content is helpful, original, accurate and aligned with Google's quality guidelines.
• Measure content performance and recommend improvements. 6. Data Analysis & Reporting
• Analyse Google Search Console and Google Analytics 4 performance.
• Track impressions, clicks, CTR, average position, organic sessions, conversions and qualified leads.
• Use Ahrefs, Semrush, Screaming Frog or equivalent tools.
• Investigate traffic declines, ranking fluctuations and competitor performance.
• Prepare reports explaining what happened, why it happened and what actions are required.
• Prioritise recommendations based on business impact, effort and available resources.
• Measure the results of implemented SEO changes. 7. Competitor Research & Link Building
• Analyse competitor websites, keyword rankings, backlinks and content strategies.
• Identify opportunities for high-quality backlinks, digital PR and partnerships.
• Audit existing backlinks and investigate suspicious link patterns.
• Develop sustainable link-building strategies focused on relevance and authority.
• Identify untapped SEO opportunities. 8. Collaboration & Execution
• Work with marketing, content, design and development teams.
• Convert audit findings into prioritised action plans with timelines.
• Maintain documentation of SEO issues, implementations, experiments and results.
• Take ownership from research and planning through execution and performance evaluation.
• Proactively recommend tools, strategies and process improvements. Qualifications & Skills What You Bring
• Minimum 2 years of hands-on SEO experience, including technical SEO, on-page optimisation and keyword research.
• Strong understanding of Google's crawling, indexing and ranking processes.
• Practical experience using Claude and ChatGPT for SEO research and problem-solving.
• Technical knowledge of URLs, redirects, HTML basics, metadata, structured data and website architecture.
• Experience with Google Search Console and Google Analytics 4.
• Working knowledge of Ahrefs, Semrush, Screaming Frog or equivalent tools.




• Ability to interpret SEO data and translate insights into actionable strategies.
• Solid analytical, research, critical-thinking and problem-solving skills.
• Ability to communicate technical findings to developers and management.
• Proactive approach, attention to detail and ability to work independently. What Sets You Apart
• You investigate the root causes of SEO problems rather than simply reporting symptoms.
• You use AI tools strategically to improve research quality and execution speed.
• You distinguish AI-generated assumptions from data-backed conclusions.
• You can independently research unfamiliar problems and test solutions.
• You focus on qualified organic traffic, leads and business outcomes rather than vanity metrics.
• You can convert complex SEO data into clear priorities.
• You continuously explore automation and productivity improvements. Success Looks Like
• Improved organic visibility and relevant keyword rankings.
• Recovery and growth of declining organic traffic through identified improvements.
• Better technical SEO health, crawlability and indexability.
• Increased qualified organic leads and conversions.
• Improved content performance and reduced keyword cannibalisation.
• Clear, evidence-based SEO performance reporting.
• Efficient SEO execution through AI-assisted workflows.
• Measurable improvements against agreed SEO KPIs. Nice to Have
• Experience in Australian, UK, US or other international markets.
• Experience in B2B, financial services, utilities, telecommunications, comparison websites or lead-generation businesses.
• Knowledge of local SEO and Google Business Profile.
• Understanding of schema markup, JSON-LD, HTML/CSS and JavaScript SEO.
• Experience with Python, SQL, Google Sheets automation or Looker Studio.
• Familiarity with APIs, no-code automation and AI workflow automation.
• Experience with website migrations, redirect mapping and SEO recovery.
• Practical knowledge of GEO, AI Overviews and LLM visibility measurement.

What We Offer
• Competitive compensation based on experience and technical expertise.
• Ownership of SEO and AI-driven organic growth initiatives.
• Exposure to an Australian business operating across multiple essential service categories.
• Opportunities to experiment with AI tools, automation and emerging search technologies.
• A cooperative environment focused on innovation, accountability and measurable results.
• Long-term professional development and career progression.

How to Apply
If you have strong technical SEO knowledge, enjoy solving complex website performance challenges and know how to use AI tools to improve research and decision-making, we would love to hear from you. Send your resume and a short cover letter to [email protected] with the subject line: SEO & AI Growth Specialist – [Your Name] Please include examples of SEO projects, tools you have used and measurable results wherever possible. Select and Switch is an equal-opportunity employer. We welcome candidates from all backgrounds and experiences.

📌 SEO Specialist – Technical SEO (Gurugram)
🏢 Select and Switch
📍 Gurugram