We are seeking a seasoned and dynamic Business Development Executive to drive and manage offline sales & business development operations in the assigned territory. The ideal candidate will bring a decade of strong experience in managing general trade, beauty counters, and distributor networks in the personal care and beauty sector, with a proven track record of delivering business growth, market penetration, and team leadership. Responsibilities
• Sales & Revenue Generation: Drive secondary and tertiary sales in the assigned area by effectively managing distributors, retailers, beauty advisors, and channel partners.
• Market Development: Expand retail footprint by identifying and onboarding current channels and improving outlet productivity.
• Team Leadership: Supervise, train, and motivate the field sales team and Beauty Advisors to achieve individual and collective targets.
• Distributor & Channel Management: Oversee day-to-day operations of distributors, ensuring compliance, availability, credit management, and ROI optimization.
• Retail Execution: Ensure excellence in-market execution including visibility, merchandising, and promoter deployment in key outlets.
• Market Intelligence & Reporting: Monitor competitor activity,



pricing, schemes, and market trends. Share insights with leadership for strategic interventions.
• Relationship Management: Build and nurture strong relationships with key retailers, stockists, salon owners, and other stakeholders to drive brand loyalty. Qualifications
•

Experience:
Minimum 4-6 years in field sales with at least 2 years in the personal care, beauty, or FMCG sector handling offline/general trade channels.
• Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends.
• Graduate in any discipline (Bachelor’s degree in Business, Marketing, or related field preferred).
• MBA/PGDM is a plus but not mandatory.
• Leadership: Demonstrated ability to manage field teams and drive performance in a competitive environment.
• Communication: Strong interpersonal, negotiation, and relationship management skills.
• Data-Driven: Capable of using data to drive decisions and performance improvements.
• Mobility: Willingness to travel extensively within the assigned territory.

📌 Business Development Executive (Mumbai)
🏢 Honasa Consumer
📍 Mumbai