Public Relations Manager

Location:
Mumbai Reports To: Group Head 1. Strategic Media Relations & Publicity
• Develop and execute integrated PR strategies for entertainment clients across films, OTT platforms, talent, music, events, and brand collaborations.
• Build and maintain strong relationships with entertainment, lifestyle, business, and trade media.
• Identify proactive storytelling opportunities to drive positive vis
• ibility and share of voice.
• Lead media outreach for announcements, launches, premieres, interviews, reviews, and special features.
• Manage media interactions and ensure seamless execution of publicity plans. 2. Client Servicing & Stakeholder Management
• Serve as the primary point of contact for assigned clients and maintain strong client relationships.
• Understand client objectives and translate them into effective communication strategies.
• Provide strategic counsel on media opportunities, reputation management, and industry trends.
• Manage expectations, timelines, and deliverables across multiple projects.
• Ensure high-quality execution and consistent client satisfaction. 3. Campaign Planning & Execution
• Conceptualize and execute high-impact PR campaigns around content launches, talent announcements, partnerships, events, and cultural moments.
• Collaborate with internal teams including digital, influencer marketing, creative, and content to deliver integrated campaigns.
• Develop campaign calendars, media plans, messaging frameworks, and publicity roadmaps.
• Track campaign performance and provide actionable recommendations for optimization.




• Identify innovative and culturally relevant opportunities to amplify campaigns. 4. Talent & Event Publicity Management
• Manage publicity for celebrities, creators, artists, and key spokespersons.
• Coordinate interviews, media junkets, press conferences, red-carpet appearances, and promotional events.
• Prepare briefing documents, key messaging, FAQs, and media training materials where required.
• Handle media logistics and ensure smooth execution of all talent-facing opportunities.
• Support crisis communication and issue management when necessary. 5. Team Leadership & Operational Excellence
• Mentor and guide junior team members on media relations, client management, and campaign execution.
• Review press materials, pitches, reports, and client deliverables to ensure quality and accuracy.
• Drive process efficiency and maintain adherence to timelines.
• Monitor media coverage, industry developments, and competitor activity.
• Contribute to new business opportunities through research, strategy development, and pitch support. What you will need: Experience
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• 4–6 years of experience in Public Relations, with significant exposure to entertainment, media, OTT, films, music, talent, or lifestyle brands.
• Agency experience is preferred.




• Demonstrated experience managing multiple entertainment accounts and integrated publicity campaigns.
• Experience working with celebrity talent, production houses, streaming platforms, or entertainment brands will be an added advantage. Skills
• Strong media relationships across entertainment, lifestyle, and trade publications.
• Excellent written and verbal communication skills.
• Proven ability to develop and execute strategic PR campaigns.
• Solid client servicing and stakeholder management capabilities.
• Experience handling talent publicity and high-visibility events.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Strong organizational and project management skills.
• Experience managing and mentoring junior team members. Preferred Attributes
• Deep understanding of the entertainment ecosystem, creator economy, and pop culture landscape.
• Passion for films, OTT, music, celebrity culture, live entertainment, and emerging cultural trends.
• Strong news sense and storytelling ability.
• Solution-oriented approach with excellent attention to detail.
• Ability to manage multiple priorities while maintaining quality. Success in this role looks like:
• Delivering impactful media coverage and visibility for entertainment clients.
• Building trusted relationships with clients, media, talent representatives, and industry stakeholders.
• Leading successful entertainment campaigns from strategy to execution.
• Managing talent publicity seamlessly across multiple platforms and events.
• Contributing to account growth, team development, and overall business success.

📌 Public Relations Manager (Mumbai)
🏢 MSL India
📍 Mumbai