Launch Lead – OTT, Entertainment & Digital Content Rusk Media | Mumbai, Maharashtra | In office About Rusk Media Rusk Media is building the future of entertainment for the next generation. We create and distribute youth-first entertainment across the AVOD, SVOD and OTT ecosystem, combining original IPs, branded entertainment and digital-first storytelling. With a growing portfolio of shows and content properties, we are focused on building engaging entertainment experiences and expanding our audience across platforms. Role Overview We are looking for a strategic and execution-oriented Launch Lead to drive the end-to-end launch and growth of our original IPs and shows. The role will be responsible for developing launch strategies, driving content discovery and audience acquisition, managing launch budgets, and ensuring that every IP achieves its viewership, engagement and growth objectives. The ideal candidate should have a strong understanding of digital content marketing, OTT platforms, audience behaviour, performance marketing and entertainment-led growth.

Key Responsibilities
1. IP Launch Strategy & Execution
• Own end-to-end launch planning and execution for new shows, IPs and content properties.
• Develop comprehensive launch strategies covering pre-launch, launch and post-launch phases.
• Build platform-specific marketing plans to maximise awareness, reach, engagement and content consumption.
• Work closely with Content, Creative, Performance Marketing and Distribution teams to ensure seamless execution. 2. Content Distribution & Discovery
• Drive IP discovery and maximise views, social impressions,



reach and audience engagement across digital platforms.
• Identify opportunities to expand content distribution through organic, paid and platform-led initiatives.
• Develop strategies to improve content visibility and audience acquisition across relevant platforms.
• Leverage audience insights and platform trends to improve content discovery. 3. Audience Growth & Engagement
• Drive key growth metrics including link clicks, IP DAU, subscriber growth, views and content consumption.
• Develop strategies to convert audiences from content discovery to active viewers and subscribers.
• Identify opportunities to improve audience acquisition and engagement at an IP level. 4. Performance, Budgets & ROI
• Own IP-level marketing targets, budgets and campaign performance.
• Monitor campaign effectiveness and optimise spends to maximise reach, engagement and ROI.
• Track key performance metrics and translate insights into actionable growth strategies.
• Ensure accountability for launch outcomes against defined business objectives. 5. Team Leadership & Stakeholder Management
• Lead and guide Launch Managers in planning and executing successful IP launches.
• Set clear objectives,



priorities and performance expectations for the team.
• Collaborate with internal stakeholders across Content, Creative, Marketing, Product and Business teams. 6. Post-Launch Growth
• Develop sustained growth strategies beyond the initial launch period.
• Drive episode-led campaigns, retargeting initiatives and audience engagement activities.
• Identify opportunities to maintain viewership momentum and improve repeat content consumption. Desired Candidate Profile
• 7–10 years of experience in digital marketing, content marketing, growth marketing or entertainment marketing.
• Prior experience in OTT, media, entertainment, gaming or digital content businesses is strongly preferred.
• Proven experience in launching and scaling content properties, shows, brands or digital products.
• Strong understanding of performance marketing, audience acquisition, content distribution and digital platforms.
• Experience managing marketing budgets, campaign performance and ROI.
• Demonstrated ability to lead teams and manage multiple launches simultaneously.
• Strong analytical skills with the ability to interpret data and translate insights into business outcomes.
• Excellent stakeholder management, communication and execution skills. Key Success Metrics
• IP views and content consumption
• Audience reach and social impressions
• Link clicks and audience acquisition
• IP DAU and subscriber growth
• Marketing ROI and budget efficiency
• Post-launch viewership and audience retention

📌 Marketing Lead (Mumbai)
🏢 Rusk Media
📍 Mumbai