Sales Officer – FMCG | General Trade Company: Sunder Enterprises Industry: FMCG – Detergent, Laundry Care & Dishwashing Employment: Full-time Work Mode: On-site / Field Sales

Location:
Bihar / Jharkhand / West Bengal

Experience:
2–5 years Department: Sales & Distribution

About the Role
This is a field-intensive sales position. The Sales Officer will be responsible for developing the assigned territory by working closely with distributors, wholesalers, retailers and distributor salesmen. We are looking for someone who enjoys being in the market, understands retailer behaviour and can turn market visits into orders, productive outlets and repeat business.

Key Responsibilities
* Achieve assigned primary and secondary sales targets.
* Conduct regular market visits according to the assigned beat/route plan.
* Generate orders from retailers, wholesalers and other General Trade outlets.
* Increase numeric distribution and retail coverage within the assigned territory.
* Identify new outlets and ensure availability of Sunder products across relevant retail counters.
* Work closely with distributors and distributor salesmen/DSRs to improve market coverage.
* Support the identification and development of new distributors/dealers in uncovered markets.
* Monitor distributor stock and ensure timely replenishment of quick-moving SKUs.
* Ensure proper implementation of company trade schemes, retailer offers and sales promotions.
* Improve product visibility and merchandising at retail outlets.
* Maintain strong relationships with distributors, wholesalers and retailers.
* Track competitor products, pricing,



retailer margins, schemes and market activity.
* Identify market gaps and communicate opportunities and competitive developments to the reporting manager.
* Follow up on distributor/market outstanding payments wherever applicable.
* Maintain accurate daily market-visit, order and sales reports.
* Provide regular feedback on product movement and retailer/customer response. Candidate Profile We are looking for candidates with 2–5 years of field-sales experience in FMCG General Trade. Experience in detergent, washing powder, laundry care, dishwash, soaps or other mass-market home-care categories will be strongly preferred. Candidates should have practical experience working with: Distributors
• Wholesalers
• Retailers
• General Trade
• Beat Planning
• Secondary Sales
• Order Generation
• Market Expansion Experience with established national or regional detergent/home-care brands will be an advantage. What We Are Looking For The ideal candidate should be:
* Strong in field execution and retailer relationship building
* Target-oriented and comfortable working against monthly sales objectives
* Familiar with the local market and distribution structure
* Able to identify new outlets and business opportunities independently
* Disciplined about beat plans and market reporting
* Comfortable spending a significant part of the working day in the market
* Willing to travel extensively within the assigned territory
* Comfortable communicating in the relevant local language(s) Two-wheeler and valid driving licence: Preferred/required depending upon territory.

📌 Sales Officer (India)
🏢 SUNDER ENTERPRISES
📍 India