Job SummaryWe are looking for a creative and detail-oriented Graphic Designer with 1–3 years of experience in designing impactful digital and offline advertising creatives. The candidate should have strong visual communication skills and the ability to create attractive, engaging, and sales-driven advertisements across various platforms, including Meta Ads, Google Ads, and outdoor advertising. The ideal candidate should understand brand identity, marketing objectives, and how creative designs can contribute to customer engagement, lead generation, and sales growth.
Key Responsibilities
1. Meta Ads – Instagram & Facebook
• Design creative and engaging advertisements for Instagram and Facebook campaigns.
• Develop static posts, promotional creatives, banners, carousels, and story advertisements.
• Create visually appealing creatives aligned with marketing campaigns and brand guidelines.
• Design sales-oriented promotional advertisements to generate enquiries and conversions. 2. Google Ads Creatives
• Design display ad creatives in various required sizes and formats.
• Prepare responsive display ad assets, banners, and promotional visuals.
• Ensure designs meet Google Ads specifications and platform requirements. 3. Billboard & Outdoor Advertising
• Create attractive billboard designs for outdoor advertising campaigns, particularly for Bangalore (Bengaluru) locations.
• Design large-format advertisements, hoardings, flex boards, and other promotional materials.
• Ensure designs are visually impactful, brand-consistent, and suitable for outdoor visibility. 4. Sales & Marketing Campaign Creatives
• Develop creative concepts for promotional campaigns focused on increasing sales.
• Design advertisements highlighting products, offers, new launches, and seasonal promotions.
• Work closely with the marketing and sales teams to understand campaign objectives.
• Create innovative visuals that attract potential customers, generate leads, and support business growth. 5. General Design Responsibilities
• Maintain brand consistency across all digital and offline platforms.
• Coordinate with the marketing team for campaign requirements and deadlines.
• Stay updated with current graphic design trends, advertising styles, and creative concepts.
• Manage multiple design projects and deliver creatives within timelines. Required Skills & Qualifications
• 1–3 years of professional experience in graphic design.
• Proficiency in Adobe Photoshop and Adobe Illustrator.
• Working knowledge of Canva and other creative design tools.
• Understanding of Meta Ads and Google Ads creative specifications.
• Knowledge of different digital advertising formats and dimensions.
• Solid creativity, visual composition, typography, and colour sense.
• Ability to create sales-focused and marketing-oriented designs.
• Knowledge of print design and large-format advertising requirements.
• A strong portfolio showcasing digital advertisements and promotional designs. Key Performance Indicators (KPIs)
• Quality and creativity of digital advertising designs.
• Timely delivery of Meta and Google Ads creatives.
• Quality of billboard and outdoor advertising designs.
• Ability to develop creatives aligned with sales and marketing objectives.
• Consistency in maintaining brand identity.
• Creative contribution towards lead generation and sales campaigns.
📌 Creative Graphic Designer (Kochi)
🏢 Dtale
📍 Kochi