Company Description Fitspire – Health | Wellness is a growing health and wellness brand focused on fitness, agility, and overall well-being for people of all age groups. The company develops a wide range of products that prioritize authenticity, safety, and performance, while remaining globally competitive. Fitspire is committed to becoming India’s leading and most respected health and wellness brand by promoting a stronger and healthier lifestyle across the nation. Its offerings are 100% vegan and vegetarian, free from chemicals and steroids, and driven by innovation and validated formulations. Role Description The Head of Performance Marketing – D2C/FMCG will lead and execute data-driven marketing strategies to drive customer acquisition, retention, and revenue growth across digital channels. This full-time, in office role based in Delhi, India includes planning and optimizing campaigns on platforms such as search, social, and marketplaces, as well as managing budgets, KPIs, and ROI for D2C and FMCG categories. The role involves overseeing web analytics, monitoring funnel performance, conducting A/B testing, and using insights to improve conversion rates and customer lifetime value. The individual will collaborate closely with brand, product, and sales teams, guide agency partners,



and lead a high-performing marketing team to ensure consistent growth and alignment with business objectives. Qualifications
• Candidates should possess strong performance marketing skills, including expertise in D2C/FMCG campaign planning, optimization, and ROI management.
• Candidates should possess advanced analytical skills and web analytics capabilities to interpret data, track user behavior, and translate insights into measurable actions.
• Candidates should possess performance management skills to set goals, monitor KPIs, and continuously improve campaign effectiveness and marketing efficiency.
• Candidates should possess team leadership skills to build, mentor, and manage a marketing team, coordinate with cross-functional stakeholders, and drive execution.
• Relevant experience with paid media platforms (e.g., Meta, Google Ads, marketplaces), marketing automation, and A/B testing tools is highly beneficial.
• A strong understanding of consumer behavior in health, wellness, and FMCG, with experience in D2C brands, is preferred.
• Excellent communication, strategic thinking, and problem-solving abilities, along with the capacity to work in a fast-paced environment, are expected.
• A bachelor’s or master’s degree in Marketing, Business, Analytics, or a related field is desirable.

📌 Head of Performance Marketing (India)
🏢 Fitspire - Health | Wellness
📍 India