Key Responsibilities
Client Servicing & Account Management
• Manage and lead key client relationships across multiple business verticals
• Understand client objectives and translate them into effective paid media strategies
• Conduct regular performance reviews and strategic discussions with clients
• Handle client escalations and ensure high-quality service delivery Paid Media Strategy & Execution
• Develop and execute integrated paid media strategies across Google Ads, Meta, DV360, YouTube, and other digital platforms
• Drive campaign planning, execution, optimization, and scaling
• Monitor campaign performance and ensure achievement of KPIs such as ROAS, CPL, CPA, and revenue growth
• Identify growth opportunities and optimization strategies across channels Media Optimization & Analytics
• Analyze campaign data, audience behavior, and market trends to improve performance
• Optimize budgets, bidding strategies, creatives,



and targeting for maximum efficiency
• Work with analytics and attribution tools to measure campaign effectiveness
• Prepare detailed performance reports and actionable insights for stakeholders Team Collaboration & Leadership
• Collaborate with SEO, Creative, Analytics, Tech, and Client Servicing teams to achieve business goals
• Mentor and guide team members for performance improvement and capability building
• Ensure smooth workflow management and timely campaign delivery
• Drive process improvements and operational efficiency within the team Business Strategy & Presentations
• Build strategic media plans and client presentations
• Participate in business pitches and growth initiatives
• Present campaign performance, insights, and recommendations to leadership and clients

📌 Associate director-Biddaable media (Navi Mumbai)
🏢 LS Digital Group
📍 Navi Mumbai