We need a writer first. Find the angle, write the hook, write the copy that sells, then read the numbers and go again. You'll own the words behind our paid media across e-commerce clients and our own DTC brands Write the ads. Prove they work. We're hiring a Creative Strategist whose core skill is copywriting. You'll write the hooks, headlines, scripts and body copy for Meta, Google and YouTube ads, plus the landing pages and emails they point to. Solid strategy only matters if the words land, so this role is built around someone who can write persuasive, specific, on-brand copy themselves, then read the results and write the next round better. It's a hands-on role across agency e-commerce clients and inhouse DTC brands. You'll report to our Senior Creative Strategist and work day to day with designers, media buyers, account managers and the rest of the creative team. The number that matters most is our clients' estimated net profit, and everything you make should move it How we'l know it's working Winning ads New Meta creative that beats the control on ROAS, CTR or CPA and lets accounts scale within margin. Landing page lift SALARY USD $2,200 to $2,800 / month T HE ROLE Write the ads. Prove they work. We're hiring a Creative Strategist whose core skill is copywriting. You'll write the hooks, headlines, scripts and body copy for Meta, Google and YouTube ads, plus the landing pages and emails they point to. Strong strategy only matters if the words land, so this role is built around someone who can write persuasive, specific, on-brand copy themselves, then read the results and write the next round better. It's a hands-on role across agency e-commerce clients and inhouse DTC brands.



You'll report to our Senior Creative Strategist and work day to day with designers, media buyers, account managers and the rest of the creative team. The number that matters most is our clients' estimated net profit, and everything you make should move it. Google Ads creative Copy variants that win valid A/B tests and lift conversion rate. Email performance Campaigns and flows that lift clickthrough and conversion. On time, to spec Work delivered on schedule with few revision rounds and near-zero errors. Search and Performance Max copy that improves CTR and return. Clients in the loop Accurate, timely communication on every deliverable. Five parts of the job Creative and content Write ad hooks, headlines, primary text and video scripts for Meta, Google and YouTube Write long-form landing page copy and email sequences that convert Adapt voice and message to each brand, customer avatar and stage of awareness Work with designers and media buyers to launch assets on time Co laboration and workflow Work closely with copywriters, designers and the performance team Manage content delivery through ClickUp Keep clean records of tasks, versions and approvals Process and knowledge Strategy and analysis Lead and contribute to brainstorms,



creative retros and angle ideation Analyse creative performance using internal dashboards and client reports Turn what the data says into hypotheses for the next round of tests Client communication Keep clients informed clearly, promptly and proactively Join scheduled client calls to present creative strategy Act on feedback quickly and turn revisions around efficiently Document learnings, winning creative patterns and frameworks so the whole team gets better Contribute to our internal creative SOPs and playbooks Stay current on DTC marketing, paid media and creative strategy The must-haves 01 A proven copywriting track record for e-commerce or DTC brands, with a portfolio of ads, landing pages and emails you wrote yourself and can show performed 02 Solid working knowledge of Meta Ads, including formats, creative testing and reading account performance 03 Excellent written English: tight, specific, persuasive copy with clean grammar, and the range to switch voice between brands 04 A research-first approach: you build from customer language, reviews and competitor gaps, not templates 05 Comfort with data. You can look at a creative report and tell us what to make next 06 Strong time management, with experience running your work through a PM tool like ClickUp 07 The ability to write strong copy from a blank page without AI, which we'll test live in the interview process 08 Availability full-time and exclusively, 9am to 5pm AEST Nice to have + Direct response or conversion copywriting training, plus writing for Google Ads (Search, Performance Max) and Klaviyo + Experience in tabletop gaming, collectibles or other hobbyist categories

📌 Sr Creative Strategist (Pune)
🏢 Ethinos
📍 Pune