Community Manager – Sorano MumbaiDepartment: Marketing & Brand Experience

Location:
Mumbai, Maharashtra Brand: Sorano – Italian Fine Dining & Bar Reporting To: Head of Marketing / Business Head Employment Type: Full-time About SoranoSorano is an Italian fine-dining destination built around exceptional food, crafted beverages, thoughtful hospitality, and memorable guest experiences. With the upcoming opening of our new Mumbai property, we are looking for a dynamic and well-connected Community Manager who can establish Sorano as a preferred destination for Mumbai’s social, lifestyle, food, and nightlife communities. The role will focus on building meaningful relationships, driving footfall, creating buzz around the new property, and developing a loyal community of guests across both the restaurant and bar. Role OverviewThe Community Manager will lead on-ground community building, local partnerships, guest engagement, curated experiences, and community-led marketing initiatives. The ideal candidate should have strong networking skills, a good understanding of Mumbai’s social and lifestyle scene, and the ability to convert relationships into guest visits, events, and repeat business.

Key Responsibilities
1. Pre-Opening & Launch Activities
• Develop and execute a community-building plan ahead of Sorano Mumbai’s launch.
• Identify and connect with relevant communities, influencers, food enthusiasts, lifestyle personalities, corporate groups, and local networks.
• Build a database of potential guests, tastemakers, creators, and strategic partners.
• Plan pre-opening previews, exclusive tastings, invite-only evenings, and launch engagement initiatives.
• Generate local buzz and establish Sorano as a must-visit dining and bar destination. 2. Community Building & Networking
• Build and maintain relationships with Mumbai’s social, lifestyle, culinary, nightlife, and corporate communities.
• Develop networks with entrepreneurs, CXOs, premium residential communities, art and fashion circles, and hospitality professionals.
• Create a strong base of repeat guests and brand advocates.
• Organise community meet-ups, curated gatherings, exclusive experiences, and special-interest events.
• Represent Sorano at relevant industry, lifestyle, and networking events. 3. Restaurant & Bar Engagement
• Develop initiatives to drive footfall during both dining and bar service periods.
• Build relationships with cocktail enthusiasts, mixology communities, nightlife networks, and relevant beverage partners.
• Conceptualise bar takeovers, cocktail experiences, guest bartender collaborations, sundowner events, and themed evenings in coordination with the bar team.




• Support curated dining experiences, chef's tables, wine or beverage pairings, and special menus.
• Work with the restaurant and bar teams to ensure community initiatives translate into quality guest experiences and repeat visits. 4. Partnerships & Collaborations
• Identify and execute collaborations with premium brands across fashion, beauty, lifestyle, automotive, art, music, and luxury categories.
• Build partnerships with hotels, concierge teams, corporate offices, premium residential developments, and event organisers.
• Explore corporate dining, private celebrations, brand events, and community-led revenue opportunities.
• Develop mutually beneficial partnerships that enhance Sorano’s positioning and commercial performance. 5. Influencer & PR Coordination
• Identify relevant local creators and influencers aligned with Sorano’s positioning.
• Coordinate influencer visits, hosted experiences, content collaborations, and relationship management.
• Work closely with the marketing and PR teams on campaigns, launch activities, and brand visibility.
• Track the effectiveness of collaborations through reservations, guest visits, content reach, and attributable revenue.
• Ensure all outreach and collaborations maintain the brand’s premium positioning. 6. Guest Relationship Management
• Build and maintain a structured guest and community database.
• Track preferences, occasions, feedback, repeat visits, and engagement opportunities.
• Coordinate with the reservations and operations teams to ensure seamless experiences for VIPs, regular guests, and community partners.
• Develop initiatives for guest retention, birthday and anniversary occasions, and personalised engagement.
• Collect guest feedback and share actionable insights with the management team. 7. Events & Experiences
• Plan and execute community-led events, exclusive dinners, cocktail evenings, networking sessions, and festive activations.
• Coordinate with operations, chefs, bar teams, marketing, and external partners for smooth execution.
• Ensure every event meets brand standards, guest experience expectations, and agreed commercial objectives.
• Maintain post-event reports covering attendance, spend, feedback, leads, and revenue. 8.



Reporting & Performance Tracking
• Submit weekly and monthly reports on community engagement, partnerships, events, influencer activity, guest acquisition, and revenue generated.
• Track reservation conversions, repeat guest visits, event performance, and customer acquisition through community initiatives.
• Maintain a calendar of upcoming activations, partnerships, and key Mumbai social events.
• Work within approved budgets and measure return on investment for community initiatives. Key Performance Indicators (KPIs)
• Successful execution of the pre-opening community and launch plan.
• Growth of a qualified local guest and community database.
• Number and quality of strategic partnerships established.
• Reservations and footfall generated through community initiatives.
• Repeat guest visits and guest retention.
• Revenue generated through events, collaborations, and community-led bookings.
• Effectiveness of influencer collaborations and measurable conversions.
• Event execution quality, guest satisfaction, and adherence to budgets.
• Consistency of reporting and cross-functional coordination. Required Qualifications & Experience
• 3–6 years of experience in community management, hospitality marketing, lifestyle marketing, PR, events, or guest relations.
• Prior experience in premium restaurants, luxury hospitality, nightlife, bars, or lifestyle brands is preferred.
• Strong understanding of Mumbai’s dining, social, nightlife, and lifestyle ecosystem.
• An established network of relevant local contacts will be an advantage.
• Excellent communication, networking, presentation, and relationship-building skills.
• Strong event planning, coordination, negotiation, and execution abilities.
• Commercially minded, with the ability to connect community engagement to reservations and revenue.
• Comfortable working in a quick-paced hospitality environment, including evenings, weekends, and special events. Ideal Candidate ProfileWe are looking for someone who is outgoing, resourceful, socially aware, and commercially driven. The candidate should be equally comfortable networking with high-value guests, developing brand partnerships, coordinating a cocktail evening, and working closely with the operations team to ensure flawless execution. This is not just a social media role. It is a hands-on, relationship-driven position focused on building Sorano Mumbai’s community, strengthening brand presence, and driving measurable business results. CompensationCompetitive compensation based on experience, existing network, and suitability for the role.

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