Remarketing Manager – OTT, Lifecycle & Growth Marketing Rusk Media | Mumbai, Maharashtra | In office About Rusk Media Rusk Media is building the future of entertainment for the next generation. We create and distribute youth-first entertainment across the AVOD, SVOD and OTT ecosystem, combining original IPs, branded entertainment and digital-first storytelling. We are focused on building engaging entertainment experiences while continuously growing our audience and subscriber base. Role Overview We are looking for a data-driven Remarketing Manager to own audience re-engagement, retention and monetisation initiatives across our digital entertainment ecosystem. The role will focus on developing audience segmentation strategies, designing personalised and behaviour-driven campaigns, and driving repeat content consumption and subscriber conversions. The candidate will be responsible for engaging existing, inactive and at-risk users through targeted campaigns across the user lifecycle, ultimately improving retention, reactivation and revenue. The ideal candidate should have hands-on experience in lifecycle marketing, CRM, remarketing, marketing automation and performance optimisation, preferably within OTT, media, entertainment or consumer internet businesses.

Key Responsibilities
1. Remarketing & Lifecycle Strategy
• Develop and execute remarketing strategies across different stages of the user lifecycle.
• Build audience segmentation frameworks based on user behaviour, engagement patterns, viewing history and subscription status.
• Identify inactive, dormant and at-risk users and develop targeted reactivation strategies.
• Create campaigns to improve repeat engagement and long-term user retention. 2. Personalisation & Campaign Management




• Design personalised, show-specific, genre-based and behaviour-driven campaigns to drive content discovery and consumption.
• Develop targeted campaigns based on viewing preferences, user activity, content interests and engagement history.
• Plan and execute campaigns across relevant channels such as Push Notifications, Email, SMS, WhatsApp and other CRM channels.
• Ensure relevant content recommendations and messaging are delivered to the right audience at the right time. 3. Retention & Monetisation
• Drive repeat viewership, active users (DAU/MAU), subscriber conversions and subscription renewals.
• Develop strategies to improve user retention and reduce churn.
• Identify opportunities to monetise existing users through targeted campaigns, personalised content recommendations and subscription-led initiatives.
• Improve the overall user lifecycle journey from engagement and repeat consumption to subscription and renewal. 4. Performance Tracking & Optimisation
• Track and analyse campaign performance across reactivation, repeat views, conversions, retention and incremental revenue.
• Monitor campaign ROI and identify opportunities to improve marketing effectiveness.
• Analyse user cohorts, engagement patterns and drop-off points to identify retention opportunities.




• Use data-driven insights to continuously improve campaign targeting and performance. 5. Experimentation & Continuous Improvement
• Conduct A/B testing across messaging, creatives, audience cohorts, campaign frequency, timing and offers.
• Experiment with different engagement strategies to improve campaign response and conversion rates.
• Identify successful campaign approaches and scale them across relevant audience segments.
• Work closely with Product, Data Analytics and Content teams to improve user engagement and lifecycle performance. Desired Candidate Profile
• 4–7 years of experience in CRM, lifecycle marketing, remarketing, retention or growth marketing.
• Prior experience in OTT, media, entertainment, gaming, e-commerce or consumer internet businesses is preferred.
• Hands-on experience in audience segmentation, campaign automation, personalised marketing and user reactivation.
• Strong understanding of Push Notifications, Email Marketing, SMS, WhatsApp and other CRM communication channels.
• Experience working with CRM, marketing automation and customer engagement platforms.
• Strong analytical skills with the ability to interpret campaign data, user cohorts and engagement metrics.
• Understanding of user acquisition, retention, churn, subscriber conversion and monetisation metrics.
• Ability to independently plan, execute and optimise multiple campaigns. Key Success Metrics
• User reactivation and repeat engagement
• DAU / MAU growth
• Repeat viewership and content consumption
• Subscriber conversion and renewals
• User retention and churn reduction
• Campaign ROI and incremental revenue

📌 Remarketing Manager (Mumbai)
🏢 Rusk Media
📍 Mumbai