Job Description
Senior Content Strategist
- Social MediaExperience: 4-6 Years Employment Type: Full-time

About the Role
We are looking for a skilled Content Strategist with 4-6 years of experience in developing and executing social media content strategies across multiple social platforms, with a robust emphasis on YouTube. The ideal candidate should have a comprehensive understanding of platform-specific content strategies, audience engagement, content planning, and execution. Experience working with government organisations or government-led projects will be an added advantage.

Key Responsibilities
• Develop and execute comprehensive social media content strategies across platforms such as YouTube, Instagram, Facebook, LinkedIn and X.
• Lead YouTube content strategy, including content formats, video concepts, content calendars, scripting, and execution.
• Conceptualise platform-specific content formats, including long-form videos, Shorts, reels, carousels, and other relevant formats.
• Translate organisational objectives into effective content strategies that align with communication goals and target audiences.
• Plan and manage content calendars, ensuring consistency in messaging and platform-specific execution.




• Collaborate with creative, design, video production, and account management teams to ensure seamless implementation of content strategies.
• Monitor platform trends, audience behaviour, and content performance to identify opportunities for optimisation.
• Use analytics and audience insights to refine content strategies and improve engagement and reach.
• Ensure content aligns with brand guidelines, communication objectives, and platform best practices. Required Qualifications & Experience
• 4-6 years of relevant experience in social media content strategy and execution.
• Strong expertise in YouTube content strategy, planning, and execution, alongside experience across other social media platforms.
• Proven experience in developing and implementing platform-specific content strategies.
• Hands-on experience in content ideation, conceptualisation, scripting, planning, and execution.
• Strong understanding of social media trends, audience engagement, and platform-specific content formats.
• Excellent communication, creative thinking, and strategic planning skills.

📌 Senior Content Strategist (Noida)
🏢 AppInventiv
📍 Noida