OLIVEGROVE DEVELOPMENTS

Job Descriptions, KRAs & Role Definitions

Open Positions | Mumbai Metropolitan Region

ABOUT OLIVEGROVE

Olivegrove Developments is a holistic real estate development company focused on the Mumbai Metropolitan Region. Our core is integrated township developments for premium homebuyers, complemented by standalone residential, retail, commercial, and mixed-use projects and development-management (DM) mandates.

Our promoters bring deep roots in MMR real estate and a substantial land bank across the region. We are building a lean, senior team guided by five values — holistic thinking, truthfulness, empathy, audacity, and passion. Our promise is simple: grown, not built.

JOB DESCRIPTION & KRAS

Manager – Marketing

Digital Marketing, Content & AI

Reports To

CEO

Location

Office

Headcount

1 (Open Position)

Role Summary

Olivegrove's digital voice. This person runs the company's digital marketing end to end — paid advertising, social media, content and video — and uses AI to produce more, faster, at a consistently premium standard. A hands-on creator and a sharp coordinator in one: makes content in-house, briefs and manages agencies and freelancers, and turns the Olivegrove brand into campaigns that build awareness and deliver qualified leads to Sales.

Key Responsibilities

– Plan, run and optimise paid digital campaigns across Meta (Facebook/Instagram), Google (Search, YouTube, Performance Max) and LinkedIn — budgets, audiences, creatives, A/B testing

– Own Olivegrove's social media presence — content calendar, publishing, community management and follower growth across Instagram,



LinkedIn, YouTube and Facebook

– Create content in-house — short-form video and reels, static creatives, carousels, copy and presentations — strictly within Olivegrove's brand guidelines

– Use AI tools to produce and scale video, imagery, copy, voice-overs and design; continuously test new tools and bring the helpful ones into the team's workflow

– Brief, coordinate and manage external vendors — digital and creative agencies, video production houses, photographers, 3D/walkthrough studios and freelancers — for quality, timelines and cost

– Keep the website and landing pages current — content updates, basic SEO and lead-capture forms — working with the web developer

– Set up lead tracking and clean handover of leads to Sales/CRM; work with Sales to improve lead quality from every campaign

– Support project launches, events, site branding and PR with digital and print collateral

– Maintain a library of brand assets, templates and AI prompts so content stays consistent and repeatable

– Report monthly marketing MIS — spend, reach, engagement, leads, cost per lead and lead-to-site-visit conversion

KRAs — Key Result Areas

– Qualified leads generated vs target,



and cost per qualified lead

– Paid campaign performance — CTR, conversion rate and return on ad spend vs benchmarks

– Social media growth — followers, engagement rate and reach on priority platforms

– Content delivered on calendar — posts, videos and campaigns (≥90% on time)

– AI-led productivity — share of content produced in-house with AI, and savings vs outsourced cost

– Vendor delivery — on time, on brief and within approved budget

– Total marketing spend within approved budget

Experience & Qualifications

– 4–7 years in marketing with a strong digital focus — paid media and social media management, agency or brand side

– Real estate marketing experience an advantage, but not essential

– Hands-on with Meta Ads Manager, Google Ads, Google Analytics and social media management tools

– Practical, hands-on use of AI tools for content — writing, image generation, AI video and voice-over — plus genuine enthusiasm to keep learning new ones

– Able to shoot and edit short-form video (e.g., Premiere Pro, CapCut); strong visual sense and sharp English copywriting (Hindi/Marathi an advantage)

– Experience briefing and managing creative agencies and freelancers

– Graduate in marketing, mass media or communications; PG/MBA in marketing or Google Ads/Meta certifications an advantage

– Curious, energetic and self-driven — comfortable building from scratch in a new, fast-growing company

Olivegrove Developments | grown, not built. | Mumbai Metropolitan Region

📌 OLIVEGROVE Digital Marketing Mngr M/F (4-7YRS) (Mumbai)
🏢 Focus Consulting.in
📍 Mumbai