Job Description: Branding & Marketing Expert

Organisation: AIMRPx
Position: Branding & Marketing Expert
Engagement Model: Equity-Based | Founding Team
Work Mode: Remote / Part-Time
Commitment: 20–25 hours per week
Compensation: Equity only; no fixed salary initially

About AIMRPx

AIMRPx supports startups, entrepreneurs, and MSMEs through business consulting, financial advisory, funding and grant assistance, market research, professional training, and innovation support. We aim to establish AIMRPx as a trusted business advisory brand that helps entrepreneurs make informed decisions, access resources, and grow sustainable businesses.

Key Roles and Responsibilities

- Brand Strategy & Positioning: Develop AIMRPx’s brand identity, value proposition, messaging, and positioning to differentiate its consulting, financial advisory, funding, and innovation-support services.

- Digital Branding & Online Presence: Build a consistent brand presence across the website, LinkedIn, Instagram, YouTube, and other relevant platforms, ensuring skilled visual identity and communication.

- Content Strategy & Personal Branding: Plan and coordinate educational content, founder-led videos, reels, case studies, articles, infographics, and business insights that establish credibility and attract entrepreneurs and MSMEs.

- Marketing Campaigns & Audience Growth: Design and execute campaigns to increase brand awareness, audience engagement, website traffic, and qualified enquiries for AIMRPx’s services.

- Lead Generation & Conversion: Develop marketing funnels, landing pages, enquiry forms, email campaigns, and follow-up processes that convert interested business owners into consulting clients.

- Strategic Partnerships & Outreach: Build relationships with startup founders, MSMEs, incubators, industry associations, colleges, professional networks, and ecosystem partners to expand brand reach and generate business opportunities.

- Market Research & Competitor Analysis:



Analyse competing consulting firms, target audience needs, market trends, and service gaps to identify differentiation and new marketing opportunities.

- Campaign Analytics & Reporting: Track reach, engagement, leads, conversions, campaign performance, and customer acquisition metrics. Prepare regular reports and recommend improvements.

- Sales & Business Development Coordination: Work with the consulting and sales teams to align brand communication with service offerings, improve lead quality, support client acquisition, and strengthen customer relationships.

- Brand Growth & Marketing Systems: Establish content calendars, campaign workflows, brand guidelines, creative approval processes, and repeatable marketing systems to support AIMRPx’s long-term growth.

Key Performance Indicators (KPIs)

- Establish a clear brand identity and consistent communication framework.

- Maintain a regular content calendar and timely campaign execution.

- Increase relevant audience reach, engagement, and brand visibility.

- Generate qualified enquiries for consulting, financial advisory, and funding-support services.

- Build strategic partnerships and referral opportunities.

- Improve lead-to-meeting and lead-to-client conversion rates.

- Deliver regular marketing performance reports and actionable recommendations.

- Contribute to customer acquisition, brand credibility, and revenue growth.

Required Qualifications and Experience

- Relevant experience in branding, marketing, communications, business development, or a related field.

- Demonstrated ability to develop brand positioning and execute marketing campaigns.





- Strong understanding of digital marketing, content strategy, social media, and audience engagement.

- Excellent communication, storytelling, creative planning, and project coordination skills.

- Ability to measure marketing performance and translate insights into practical improvements.

- Comfortable working independently and building processes in an early-stage organisation.

Preferred: Experience in B2B marketing, startup ecosystems, business consulting, financial services, professional services, MSME advisory, or entrepreneurship-focused organisations. Experience in founder branding, video content, and lead-generation campaigns is an advantage.

Equity-Based Engagement Terms

- This is an equity-only founding-team opportunity, with no fixed monthly salary at the initial stage.

- Expected commitment: 20–25 hours per week.

- Work mode: Remote / part-time, with coordination and meetings as required.

- Equity allocation will be discussed based on experience, responsibilities, commitment, and measurable contribution.

- A proposed five-year vesting structure will apply, subject to mutually agreed terms and formal documentation.

- Fixed compensation may be considered after funding and revenue stabilisation. This could take 6–8 months or potentially a year, with no guaranteed timeline.

- The candidate is expected to take ownership of brand development and contribute consistently to building AIMRPx over the long term.

Ideal Candidate

We are looking for a strategic and execution-oriented branding professional who can build AIMRPx’s brand from the ground up, communicate its value to the right audience, establish market credibility, and turn marketing activities into measurable business opportunities.

To Apply: Share your updated CV or LinkedIn profile, relevant branding and marketing projects, portfolio, and examples of campaigns or brands you have helped develop.

📌 Branding and marketing expert (Part-time, Equity only, AIMRPx) (India)
🏢 PD Consulting
📍 India