Job Description: Branding & Marketing Officer

Organisation: BizVidya
Position: Branding & Marketing Officer
Engagement Model: Equity-Based | Founding Team
Work Mode: Remote / Part-Time
Commitment: 20–25 hours per week
Compensation: Equity only; no fixed salary initially

About BizVidya

BizVidya is an EdTech venture focused on developing digital learning solutions, educational products, and technology-enabled learning experiences. Our goal is to build a recognisable education brand, reach the right learners and institutions, and develop scalable learning products that deliver practical value.

Key Roles and Responsibilities

- Brand Strategy & Positioning: Develop BizVidya’s brand identity, positioning, value proposition, messaging, and communication strategy to differentiate the business in the EdTech market.

- Digital Presence & Brand Identity: Build and maintain a consistent brand presence across the website, LinkedIn, Instagram, YouTube, and other relevant platforms, ensuring alignment in visual identity and communication.

- Content Strategy & Creation: Plan and coordinate educational content, short-form videos, blogs, infographics, learning resources, founder-led content, and campaigns that communicate BizVidya’s value to its target audience.

- Digital Marketing & Audience Growth: Develop organic marketing strategies to increase brand awareness, website traffic, social media reach, audience engagement, and qualified enquiries from learners and institutions.

- Campaign Planning & Execution: Design and execute campaigns around product launches, courses, learning programs, workshops, and educational initiatives, with transparent objectives and measurable outcomes.

- Community Building & Partnerships: Build relationships with educators, industry professionals, colleges, universities, training organisations, student communities, and corporate learning teams to expand BizVidya’s reach.

- Lead Generation & Conversion: Develop marketing funnels, landing pages, enquiry processes, email campaigns,



and follow-up strategies that convert interested audiences into learners, customers, or institutional partners.

- Market Research & Competitive Analysis: Study EdTech trends, competitor positioning, audience preferences, and emerging learning needs to identify opportunities for differentiation and growth.

- Performance Tracking & Analytics: Monitor content performance, engagement, audience growth, lead generation, conversion rates, and campaign effectiveness. Use insights to improve marketing decisions.

- Brand Growth & Team Coordination: Work closely with the product, technology, content, and business development teams to align marketing with product development, launches, and long-term business objectives.

Key Performance Indicators (KPIs)

- Establish a clear brand identity, positioning, and communication framework.

- Maintain a consistent content calendar and timely campaign execution.

- Improve relevant audience growth, engagement, website traffic, and brand visibility.

- Generate qualified leads from learners, educators, institutions, and corporate partners.

- Build strategic partnerships and community engagement opportunities.

- Improve campaign performance and lead-to-customer conversion.

- Deliver regular marketing reports and actionable growth recommendations.

- Contribute to product launches, customer acquisition, and BizVidya’s overall business growth.

Required Qualifications and Experience

- Degree or practical experience in Marketing, Branding, Mass Communication, Business Administration, or a related field.

- Experience in brand development, digital marketing, content strategy, social media, or campaign management.





- Strong understanding of brand positioning, audience segmentation, storytelling, and digital communication.

- Ability to plan content, coordinate creative execution, and analyse campaign performance.

- Strong written and verbal communication, creativity, organisation, and execution skills.

- Ability to work independently and build marketing systems in an early-stage startup environment.

Preferred: Experience in EdTech, education, digital learning, online courses, student communities, professional training, or B2B institutional marketing. Familiarity with video content, design tools, SEO, marketing analytics, and CRM platforms is an advantage.

Equity-Based Engagement Terms

- This is an equity-only founding-team opportunity, with no fixed monthly salary at the initial stage.

- Expected commitment: 20–25 hours per week.

- Work mode: Remote / part-time, with coordination and meetings as required.

- Equity allocation will be discussed based on experience, responsibilities, commitment, and measurable contribution.

- A proposed five-year vesting structure will apply, subject to mutually agreed terms and formal documentation.

- Fixed compensation may be considered after funding and revenue stabilisation. This could take 6–8 months or potentially a year, with no guaranteed timeline.

- The candidate is expected to take ownership of brand development and contribute consistently to BizVidya’s long-term growth.

Ideal Candidate

We are looking for a creative, analytical, and execution-focused professional who can build BizVidya’s brand from the ground up. The ideal candidate will combine strategic brand thinking with practical marketing execution, understand how to reach the right audiences, and turn brand awareness into meaningful engagement, partnerships, and business growth.

To Apply: Share your updated CV or LinkedIn profile, relevant branding or marketing projects, portfolio, and examples of campaigns or brands you have helped grow.

📌 Branding and marketing officer (Part-time, Equity only, BizVidya) (India)
🏢 Kefilo
📍 India