Role
- Digital Marketing Manager Location
- WFH Department
- Marketing Reporting To
- Chief Executive Officer Employment Type -Full-Time Compensation
- INR 8,00,000 per annum (CTC)
- Depending upon Profile/experience and Interview. About Digital Roundabout Digital Roundabout is a Singapore-headquartered media technology company specialising in broadcast delivery, IP video transport, monitoring, compliance recording, AI-powered content processing, and cloud-native media solutions. Our products and services support broadcasters, content owners, OTT platforms, and media enterprises across Asia and international markets. We are seeking an experienced and results-driven Digital Marketing Manager to lead our digital marketing initiatives, drive demand generation, strengthen brand visibility, and contribute directly to revenue growth. Role Overview The Digital Marketing Manager will develop and execute digital marketing strategies that generate qualified leads, increase brand awareness, and support business development efforts. The ideal candidate combines strong digital marketing expertise with the ability to understand and communicate complex technology solutions in areas such as broadcast technology, SaaS, cloud video, AI, and enterprise software. This is a hands-on role with ownership of the full marketing lifecycle, from campaign planning and content creation to performance analysis and lead nurturing.

Key Responsibilities
• Digital Strategy and Demand Generation
· Develop and execute digital marketing strategies aligned with business objectives.
· Create annual and quarterly marketing plans, budgets, and campaign calendars.
· Drive lead-generation initiatives targeting enterprise customers and decision-makers.
· Develop multi-channel campaigns that support sales pipeline growth. 2. Content Marketing and Thought Leadership
· Create high-quality blogs,



case studies, white papers, product brochures, customer success stories, industry articles, and webinar content.
· Work closely with technical teams to translate complex solutions into compelling business value propositions.
· Support executive branding and thought-leadership initiatives. 3.
Website and SEO Management
· Manage and continuously improve the company website.
· Implement SEO best practices to improve organic search visibility.
· Optimise landing pages and conversion funnels.
· Monitor website analytics and recommend improvements. 4. Social Media Marketing
· Manage LinkedIn and other relevant social platforms.
· Plan and execute social campaigns to increase engagement and reach.
· Create content that strengthens brand positioning in the media technology sector.
· Monitor industry trends and competitive activity. 5. Campaign Management
· Manage LinkedIn advertising, Google Ads, email marketing, retargeting, and webinar promotions.
· Execute account-based marketing campaigns targeting strategic accounts.
· Optimise campaign performance through continuous testing and analysis. 6. Marketing Automation and CRM
· Manage marketing automation and lead-nurturing workflows.
· Support CRM administration and reporting.
· Develop lead-scoring methodologies.
· Track marketing attribution and conversion performance. 7. Events and Industry Engagement
· Support participation in industry conferences and exhibitions.




· Coordinate webinars, customer events, and product launches.
· Develop promotional materials and event marketing campaigns. 8.
Analytics and Reporting
· Establish and track key marketing performance indicators.
· Produce monthly and quarterly performance reports.
· Measure campaign ROI and pipeline contribution.
· Use data-driven insights to optimise future campaigns. Required Qualifications
• Education
· Bachelor's degree in Marketing, Business Administration, Communications, Journalism, Engineering, Information Technology, or a related discipline.
· MBA in Marketing from a reputed Institution
• Experience
· At least two years of experience in B2B technology, SaaS, cloud, telecom, IT services, AI, or media technology.
· A proven track record in lead generation and campaign execution.
• Technical Marketing Skills
· Google Analytics 4 and Google Search Console.
· SEO, SEM, Google Ads, and LinkedIn Campaign Manager.
· Marketing automation and email marketing platforms.
· CRM platforms such as HubSpot, Salesforce, or Zoho CRM. WordPress or comparable content management systems.
• Preferred Certifications
· Google Ads and Google Analytics certifications.
· HubSpot Marketing certification.
· LinkedIn Marketing Labs certification.
· SEO certification from SEMrush, Ahrefs, or a comparable provider. Key Competencies
· Strong written and verbal communication skills.
· Excellent content creation and storytelling capabilities.
· Commercial awareness and business acumen.
· Analytical and data-driven decision-making.
· Ability to simplify complex technical concepts.
· Robust project-management skills.
· Self-motivated and capable of working independently.
· High attention to detail and execution excellence.

📌 Digital Marketing Manager (Mumbai)
🏢 Digital Roundabout Pte
📍 Mumbai