Roles & Responsibilities We are looking for a data-driven and performance-oriented Performance Marketing Associate to join our marketing team. The ideal candidate will manage paid advertising campaigns across Meta and Google, optimise campaign performance, and drive customer acquisition and revenue growth through data-driven strategies.

Key Responsibilities
• Plan, execute and optimise paid campaigns across Meta Ads and Google Ads to achieve customer acquisition and revenue targets.
• Monitor key performance metrics, including CPL, CAC, ROAS and conversion rates, and provide regular performance reports with actionable insights.
• Coordinate with creative teams and agencies to develop, test and scale ad creatives, ad copies and landing pages.
• Manage monthly advertising budgets and allocate spend across channels and campaigns based on performance.
• Analyse marketing funnels and campaign data to identify drop-offs and implement strategies to improve conversion rates.
• Conduct A/B testing of creatives, audiences and landing pages to improve campaign effectiveness.
• Track campaign performance, identify growth opportunities and recommend optimisation strategies.
• Collaborate with internal teams to align performance marketing initiatives with business and revenue objectives. Experience & Essential Skills




• Bachelor's degree in Marketing, Business Administration or a related field.
• 2–4 years of experience in performance marketing or digital advertising.
• Hands-on experience managing campaigns on Meta Ads Manager and Google Ads.
• Strong understanding of performance metrics, including CPL, CAC, ROAS and conversion rates.
• Experience in campaign budget management, audience targeting and performance optimisation.
• Knowledge of marketing funnels, conversion tracking and A/B testing.
• Proficiency in Excel/Google Sheets and marketing analytics tools.
• Strong analytical, problem-solving and data interpretation skills.
• Excellent communication and coordination skills.
• Ability to work in a fast-paced, target-driven environment. Why work with BeatO?
• An opportunity to make a meaningful impact on the lives of individuals living with diabetes across India.
• Take on challenging projects that enhance your qualified and personal growth.
• Learn from leading healthcare professionals and contribute to the growth of a digital healthcare platform.
• Work in a collaborative and supportive environment with a team at the forefront of healthcare innovation in India.

📌 Performance Marketing Associate (New Delhi)
🏢 BeatO
📍 New Delhi