Job Description
Industry: Hospitality Role: General Manager – Sales & Marketing

Experience:
12–18+ years

Location:
Multi-location / Travel required Reporting to: Senior Management / CEO / Management

Salary:
₹80,000–₹90,000 per month

About the role
We are looking for an experienced and result-oriented General Manager – Sales & Marketing from the E Hospitality, Water Sports, Theme Park or similar consumer-facing industry, who has proven experience in managing sales and marketing across multiple locations/sites. The candidate will be responsible for driving overall revenue growth, developing site-wise sales strategies, managing sales and marketing teams, improving customer acquisition, increasing footfall and ensuring achievement of business targets across multiple locations.

Key Responsibilities
Sales Strategy and Revenue Growth
· Develop and execute the overall sales strategy for multiple entertainment/recreation sites.
· Set site-wise, team-wise and individual sales targets based on business potential.
· Drive revenue through ticket sales, packages, group bookings, corporate sales, events, memberships, partnerships and upselling.
· Identify new revenue streams and opportunities for business expansion.
· Monitor daily, weekly and monthly revenue performance against targets.
· Take corrective action for underperforming locations. Multi-Site Sales Management
· Take ownership of sales performance across all locations.
· Work closely with Site Managers, Sales Heads, AGM/Managers and GRE teams.
· Establish a consistent sales process and reporting system across sites.
· Conduct regular site visits to understand market conditions, competition, customer behaviour and sales challenges.
· Ensure best-performing site strategies are replicated across other locations. Marketing and Brand Development




· Develop location-specific marketing strategies based on target customers and market potential.
· Plan and monitor digital, social media, local, corporate and partnership marketing campaigns.
· Work with the marketing team/agencies to generate qualified leads and increase footfall.
· Develop promotional campaigns for weekends, holidays, festivals, seasons and special events.
· Track ROI of marketing campaigns and ensure marketing spend delivers measurable business results. Corporate and Institutional Sales
· Build strong relationships with corporates, schools, colleges, travel companies, tour operators, event companies and other institutional clients.
· Develop corporate packages, group booking programs and B2B partnerships.
· Drive bulk bookings and institutional revenue. Team Leadership
· Lead and mentor the overall Sales & Marketing team across multiple locations.
· Define KRAs, KPIs and targets for Sales Heads, Sales Managers, GREs and other sales personnel.
· Conduct regular performance reviews and ensure accountability.
· Identify training requirements and improve team productivity.
· Build a strong performance-driven sales culture. MIS Analytics and Performance Monitoring
· Review daily sales reports and monthly MIS.
· Monitor key metrics including:
· Revenue
· Target vs Achievement
· Footfall
· Conversion Ratio
· Average Ticket Value
· Lead Generation
· Corporate/Group Bookings
· Repeat Customers
· Upselling
· Marketing ROI
· Present business performance and action plans to senior management.



Customer Experience and Upselling
· Work closely with Operations to ensure customer experience supports sales growth.
· Identify opportunities for cross-selling and upselling within the facilities.
· Analyse customer feedback and implement initiatives to improve repeat visits and referrals. Business Expansion
· Study current markets and locations for potential business opportunities.
· Conduct market and competitor analysis.
· Support management in feasibility studies and new-site launches.
· Develop go-to-market strategies for new locations. Key Performance Indicators KPIs The successful candidate will be evaluated on:
· Overall revenue growth
· Achievement of monthly/annual sales targets
· Site-wise performance
· New customer acquisition
· Corporate and group booking revenue
· Conversion ratio
· Average revenue per customer
· Upselling and cross-selling
· Marketing ROI
· Team productivity and retention
· Performance improvement of underperforming sites
· Successful launch and ramp-up of new locations Candidate Profile The ideal candidate should have:
•
· 12–18+ years of relevant experience in sales & marketing.
•
· Strong experience in the Leisure / Hospitality / Water Sports / Theme Park industry or a closely related consumer-facing business.
•
· Proven experience handling multiple sites/locations simultaneously.
•
· Strong understanding of B2C, B2B, corporate and institutional sales.
• Experience managing large sales teams and multiple levels of hierarchy.
• Strong commercial and analytical understanding.
• Excellent leadership, communication and negotiation skills.
• Willingness to travel extensively across locations.
• Strong ownership mindset with a proven track record of delivering revenue targets.

📌 General Manager Sales and Marketing (Raipur)
🏢 ECHT VENTURES
📍 Raipur