Experience:
2 to 3 Years
Location:
Mohali, Punjab (On-site)
Job Type
Full time
Working Hours
6:00 AM – 3:00 PM Working Days: 6 Days a Week Interview Process: Face-to-Face only Preference: Immediate joiners or candidates serving a short notice period. Job Overview We are looking for a results-driven Performance Marketing Specialist with strong expertise in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have hands-on experience in planning, executing, optimizing, and scaling paid campaigns to generate high-quality leads and maximize ROI.
Key Responsibilities
• Plan, create, and manage campaigns across:
• Google Ads (Search, Display, YouTube, Performance Max)
• Meta Ads (Facebook & Instagram)
• Perform keyword research, audience targeting, and competitor analysis
• Optimize campaigns regularly for:
• CTR, CPC, CPA, ROAS
• Conversion rate improvement
• Set up and manage:
• Conversion tracking (Google Tag Manager, GA4, Meta Pixel)
• Remarketing and retargeting campaigns
• Analyze campaign performance and prepare weekly/monthly reports
• Conduct A/B testing for ad creatives, copies, and landing pages
• Work closely with design and content teams for ad creatives
• Manage budgets efficiently and scale profitable campaigns
• Stay updated with latest trends, algorithm changes, and ad policies Required
Skills:
-
• Proven experience in:
• Google Ads & Meta Ads (minimum 2–3 years)
• Meta Ads Manager
• Strong understanding of:
• Bidding strategies (Manual CPC, Max Conversions, tCPA, tROAS)
• Audience segmentation & funnel strategy
• Hands-on experience with:
• Google Analytics (GA4)
• Google Tag Manager
• Conversion tracking & pixel setup
• Ability to analyze data and make data-driven decisions
• Good understanding of landing page optimization
• Strong communication and reporting skills Preferred Qualifications
• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field
• Experience with SaaS / Lead Generation / Service-based businesses
• Google Ads Certification
• Experience in tools like:
• SEMrush / Ahrefs
• AI Tools for Marketing
• Basic knowledge of SEO & CRO Key Performance Indicators (KPIs)
• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Click-Through Rate (CTR) Lead Quality & Volume
How to Apply
Interested candidates can share their updated resume along with their portfolio or case studies at
[email protected] Email Subject Line: Application for Performance Marketing Specialist – [Your Name] Contact
- (phone hidden)
📌 Performance Marketing Specialist (India)
🏢 XTec Global
📍 India