Social Media Head (Organic Marketing)

Salary:
Up to ₹60,000 per month. Negotiable for exceptionally suitable candidates based on experience, skills, and overall fitment. Company: Vani Kabir Multiverse Pvt. Ltd.

Location:
Gurugram, Haryana (Work From Office) Employment Type: Full-Time

About the Role
We are looking for a strategic, creative, and results-driven Social Media Head to lead our organic social media presence, strengthen brand positioning, and drive sustainable digital growth. This role requires someone who can take ownership of the overall social media strategy, lead content planning and execution, identify growth opportunities, and build an engaged online community across relevant platforms. We are specifically looking for someone who understands organic social media growth, content-led brand building, audience engagement, and platform-specific strategies rather than someone whose primary expertise is in paid advertising or performance marketing. The ideal candidate should be capable of combining creative thinking with data-driven decision-making to build a strong and consistent digital presence.

Key Responsibilities
• Develop and lead the overall organic social media strategy in alignment with the company's brand vision and business objectives.
• Manage social media platforms, including Instagram, YouTube, Facebook, and LinkedIn, based on audience and business priorities.
• Build and execute content strategies covering Reels, short-form videos, carousels, stories, campaigns, and other relevant formats.
• Drive organic growth in reach, engagement, followers, community participation, and brand visibility.
• Establish a consistent brand voice, content direction, storytelling approach, and visual communication across platforms.
• Identify emerging trends, audience interests, and content opportunities to create relevant, engaging, and shareable content.
• Lead content calendar planning, campaign execution, and timely delivery in coordination with designers, video editors, copywriters,



and other team members.
• Develop creative concepts, content hooks, campaign ideas, and platform-specific strategies that capture audience attention.
• Monitor social media performance, analyse key metrics, and continuously optimise strategies based on insights and results.
• Conduct competitor analysis, audience research, and market trend assessments to identify opportunities for differentiation and growth.
• Build effective community engagement strategies to strengthen audience relationships and encourage meaningful interactions.
• Set clear goals, track performance, and prepare regular social media reports with actionable recommendations.
• Take ownership of social media initiatives from strategy and ideation through execution, analysis, and improvement.
• Guide and coordinate the social media team, establish priorities, and maintain accountability for content quality and performance.
• Stay updated on platform algorithms, emerging formats, creator trends, and evolving organic growth practices. Candidate Requirements
• Proven experience in social media management, organic marketing, or digital brand building, preferably in a leadership or team-management role.
• Strong understanding of organic social media strategy, content distribution, audience behaviour, and platform algorithms.
• Demonstrated ability to develop and execute strategies that improve organic reach, engagement, and brand visibility.
• Strong creative thinking, storytelling, content ideation, and brand communication skills.
• Experience managing content calendars, social media campaigns, and creative production workflows.




• Ability to interpret analytics, identify performance gaps, and translate insights into actionable strategies.
• Experience leading, mentoring, or coordinating creative and social media teams.
• Strong planning, communication, decision-making, and problem-solving abilities.
• Ability to balance strategic planning with hands-on execution in a rapid-paced startup environment.
• A strong portfolio demonstrating previous social media strategies, campaigns, content performance, and measurable outcomes.
• High ownership, accountability, adaptability, and a results-oriented approach. Preferred Experience Candidates who have previously led organic social media growth for a brand, startup, consumer-focused business, or digital-first company will be preferred. Experience in building a brand's social media presence from the ground up, developing content-led growth strategies, and managing a creative team will be an added advantage. Candidates should be able to demonstrate their contribution to previous projects, including the strategies implemented, execution involved, and outcomes achieved. Important This is a leadership position focused on organic social media marketing, brand building, content strategy, and community growth. We are looking for someone who can take ownership of the complete organic social media function rather than someone whose experience is limited to posting content, maintaining calendars, or coordinating routine activities. Paid advertising, PPC, and performance marketing are not the primary focus of this role. The priority is sustainable organic growth through creative content, strategic execution, audience engagement, and consistent brand communication. We value strategic thinking, creativity, leadership, accountability, and the ability to translate ideas into measurable outcomes.
• Final compensation will be determined by the candidate's experience, capabilities, demonstrated results, and overall suitability for the role.

📌 Social Media Head (Gurugram)
🏢 Vani Kabir Multiverse
📍 Gurugram