FyneHand has been mandated to hire for a Head of Ecommerce for a leading player in the personal care industry. The job location is Noida Role overview: The Head of Ecommerce will own the full digital commerce engine: new customer acquisition through organic and inorganic channels, deep retention architecture, global market entry, and a product merchandising experience that reflects the brand's heritage. As Head of Ecommerce, the role will have full ownership of the digital commerce business its P&L;, its people, its strategy, and its execution. The role will sit at the intersection of brand, marketing, product, and technology.

Key responsibilities
Revenue & Growth
• Own and deliver the ecommerce P&L;, revenue, margin, CAC, LTV, and channel contribution
• Define the annual and quarterly growth roadmap across D2C, marketplaces, quick commerce and emerging digital channels
• Build a growth model that reduces CAC over time by increasing organic channel contribution and improving retention economics Acquisition
- Organic & Inorganic
• Lead performance marketing across Meta, Google, YouTube, programmatic, and affiliate channels with a rigorous test-and-learn culture
• Own and grow organic acquisition through SEO, content marketing, editorial partnerships, and influencer strategy anchored in brand values
• Drive sampling, trial, and discovery programmes that introduce new customers to the client in a way consistent with its luxury positioning Retention & CRM
• Build a strong CRM and lifecycle marketing capability, email, WhatsApp, push, and loyalty that meaningfully reduces churn Site Experience & Merchandising
• Own the D2C website experience conversion, UX, speed, and storytelling ensuring it reflects a luxury experience at every touchpoint
• Lead digital merchandising strategy: product sequencing, seasonal launches, editorial curation, and online exclusive offerings
• Partner with technology and product teams on continuous CRO informed by data, customer feedback, and brand standards Global Expansion




• Define the ecommerce strategy for international market entry
• Work with client's global network and distribution infrastructure to identify and execute the most efficient path to international ecommerce revenue
• Build localisation frameworks: pricing, content, channel mix, customer service, and logistics for each priority market Data, Analytics & Reporting
• Establish a rigorous analytics and reporting framework: dashboards for acquisition, retention, LTV cohorts, channel contribution, and funnel performance
• Make data-driven decisions at pace while retaining the sensibility that brand-consistent qualitative signals matter as much as quantitative metrics Leadership
• Build, lead, and develop a high-performing ecommerce, performance marketing, tech and CRM team Qualification &

Experience:
• 15–20 years of progressive experience in ecommerce, digital growth, or performance marketing, with at least 5 years in a senior leadership role
• Deep expertise in luxury, premium beauty, skincare, or lifestyle categories a native understanding of why brand equity and customer experience matter more than promotional volume
• Proven track record of scaling D2C businesses with strong unit economics not just topline revenue
• Experience building and executing multi-market ecommerce strategies, global experience is a plus
• Hands-on fluency in both paid and organic acquisition, understands how algorithms work, but also understands brand building
• Strong CRM and retention capability, built lifecycle programmes
• Familiarity with marketplace ecosystems and international platform strategy

Location:
Noida Client details will be shared with shortlisted candidates only. If this opportunity aligns with your leadership journey, we would be happy to connect. To apply, please send

your profile
to [email protected] or [email protected]. For a confidential discussion or any queries regarding the prospect, please reach out via [email protected] #FyneHand #ExecutiveSearch #HeadofEcommerce #LeadershipHiring #NoidaJobs #TalentStrategy #CRM #Acquisition

📌 Head of Ecommerce (Noida)
🏢 FyneHand
📍 Noida