Senior Brand Marketing Manager | Cüraa Backed by 3one4 Capital, Kae Capital, Lumikai and Better Capital (₹40 crore Series A, led by 3one4 Capital)

Location:
Delhi NCR

Experience:
4–8 years in brand marketing at D2C / consumer startups Type: Full-time Focus: Brand building, launches, content and creators, D2C growth Category: Kitchen and home appliances THE ROLE IN SHORT Own the Cüraa brand. You will shape how India sees Cüraa, launch every new product with a clear story, and make every rupee of performance spend work harder. This is a hands-on role in a lean D2C team: you set the direction and you also get it done, working closely with the founders, product and design, performance marketing, marketplaces and customer experience. We are looking for someone who has built a brand from scratch, not someone who has only managed a big one. Half a million homes. Now make 40 million remember the name. WHAT YOU WILL OWN 1. The brand: positioning, value proposition, tone of voice and visual identity for Cüraa and any new brands we launch. Build the brand book and the distinctive assets that make people recognise us before they see the logo. 2. The consumer: talk to customers, read every review, run quick surveys and home visits in real Indian kitchens, and track competitors on Amazon, Flipkart and quick commerce. Turn what you learn into messaging, claims and input for our product roadmap. 3. The launches: go-to-market for every new product: naming, claims, packaging story, listing content and A+ pages, launch creatives and plans across our website, marketplaces, quick commerce and offline. Every launch gets one clear reason to buy. 4. The content and campaigns: creator and influencer programs, social, video, PR and community, plus festive and sale-season campaigns (Big Billion Days, Prime Day, Diwali). Test quick, keep what works, kill what does not. 5. The numbers: brand and growth metrics that matter for D2C: share of search, organic traffic, ratings and reviews, repeat purchase, content engagement, and how brand work lowers CAC and lifts conversion. Work hand in hand with the performance team on creative and budget. 6. The team and the standard:



lead a small team (content, social, design) and freelancers or agencies with sharp briefs. Keep the brand consistent across the website, marketplace stores, packaging, social and customer service. WHAT YOU BRING
• 4–8 years in brand marketing, mostly at D2C or consumer startups
• You have built a brand, sub-brand or category from scratch, and can show what you did and what it achieved
• Hands-on launches: products taken from zero to market on D2C, marketplaces and quick commerce
• Strong content instincts: creators, social, video, packaging and listing pages that sell
• You understand how brand and performance marketing work together, and speak the language of CAC, ROAS and conversion
• Comfortable with lean budgets: you get big results from small spends
• Data-driven: you use reviews, social listening, search trends and simple dashboards to decide what to do next
• Strong taste in creative, copy and design, and the ability to brief and guide a small team or freelancers
• Ownership: you work like a founder and do whatever it takes to ship BONUS POINTS
• Home, kitchen or consumer durables experience
• Took a D2C brand from early stage to scale
• Built a community or creator-led brand
• Amazon and Flipkart brand store and A+ content expertise
• Offline retail or quick commerce launches SELF-CHECK: ANSWER HONESTLY
• I have built a brand or product line from scratch, and can show the before and after.
• I have launched products on D2C and marketplaces, and know how they performed.
• I have run creator or content programs that moved sales, not just likes.
• I have done a lot with a small budget.
• I have worked closely with performance marketing and made each other better.




• I am happy to write the brief, review the creative and fix the listing myself. Mostly yes? Apply. Not really? This is not the role, and that is fine.

HOW TO APPLY
Apply here: https://docs.google.com/forms/d/e/1FAIpQLSeAH5eftzB9Ak1TdfEjuUda3-bmq40euLEWTU0rfXn-1E4TOA/viewform Share your resume and a short portfolio or case-study deck: the brands, launches and campaigns you worked on, your exact role, the idea behind the work, how you executed it, and the results. Include at least one brand or product you built from scratch. ABOUT CÜRAA Cüraa started from scratch: a small team, a blank sheet, and one habit we never dropped. Pick a real kitchen problem, solve it properly, and ship it at a price India will pay. A few of the problems we have solved so far:
• The bullet mixer grinder with a steel jar: bullet-style speed and size, with a jar made for everyday Indian grinding.
• The most durable frother: the product everyone underestimates, built to last.
• Manual and electric choppers that set a new bar for the whole category.
• The knob-based induction: India's inductions came covered in buttons. Ours is simple: turn it, cook. One kitchen problem at a time, Cüraa has reached half a million households. We have raised a ₹40 crore Series A led by 3one4 Capital, with Kae Capital, Lumikai and Better Capital. Our goal is 30–40 million households in the next five years, roughly 10% of India's homes. Most of those homes have never heard of Cüraa, and they already have a brand in mind for every mixer, chopper and induction. We need a brand that is remembered, chosen and recommended. That is your job. WHAT SUCCESS LOOKS LIKE
• A sharper, more recognisable Cüraa brand that stands apart from the big players
• Share of search, organic traffic and ratings rising month on month
• Every launch lands with a clear story and hits its launch targets
• Brand and content that lower CAC and lift conversion for the performance team
• Consistent messaging across the website, marketplaces, packaging and social
• Customer insight that shapes what we launch next

📌 Senior Brand Manager (India)
🏢 Curaa
📍 India