Company: Crysta IVF

Location:
Current Delhi

Experience:
2+ Years Department: Marketing About Crysta IVF Crysta IVF is a growing fertility and healthcare brand focused on making quality fertility care accessible. We are expanding our marketing team and looking for a creative Hindi Content Writer who can develop impactful communication across multiple marketing platforms.

About the Role
We are looking for a creative and detail-oriented Hindi Content Writer with excellent command over Hindi and Hinglish. The candidate should be able to develop engaging, relatable and audience-centric content for advertising campaigns, digital platforms, brand communication and customer engagement.

Key Responsibilities
• Develop creative Hindi and Hinglish copies for ATL and BTL marketing campaigns.
• Write engaging content for WhatsApp, SMS, RCS and other CRM communication flows.
• Create compelling ad copies and campaign messaging for Meta, Google and other digital platforms.
• Write Hindi blogs, articles, website content and SEO-oriented content.
• Develop festive campaigns, promotional messaging, brand communication and awareness-led content.
• Collaborate with the design and digital marketing teams to develop creative concepts and campaign narratives.
• Adapt content and messaging for different audience segments and marketing channels.




• Research healthcare and fertility-related topics to create informative and accurate content.
• Proofread and maintain linguistic accuracy, consistency and brand tone across all communication. Requirements
• Minimum 2 years of relevant content writing or copywriting experience.
• Excellent command of written Hindi and a good understanding of Hinglish.
• Ability to write in both Devanagari and Roman Hindi.
• Strong creative writing, storytelling and copywriting skills.
• Understanding of digital marketing, advertising and social media communication.
• Ability to create both short-form advertising copies and long-form blogs/articles.
• Basic understanding of SEO and digital content practices.
• Healthcare, advertising agency or digital marketing experience will be an added advantage.
• Familiarity with AI writing and content research tools is desirable. What We Are Looking For Someone who understands how to connect with Indian audiences through meaningful, relatable and impactful communication, while maintaining brand consistency and sensitivity in healthcare messaging. ?

Location:
New Delhi ? Apply: Share your updated CV along with relevant writing samples at [email protected] ? For Queries / Recruitment: +91 92895 89009

📌 Hindi Content Writer (New Delhi)
🏢 Crysta IVF
📍 New Delhi