Head of Brand
Reporting To -Co-Founders
Age- Under 40
Experience - 5+ years in Brand Marketing, including 3+ years in leadership roles within recent-age B2C companies
Based in Hyderabad
Budget- 45 LPA
Education Background MBA / PGDM / relevant educational background preferred. Preference for candidates from MICA, older IIMs or IITs.'
Team Scope -Brand, Content, Social Media, Influencer, PR/ORM, Website and Brand/Events Core Responsibilities
1. Brand Strategy & Positioning Own brand positioning, narrative and communication strategy across national and regional markets. Drive brand differentiation and evolve the brand as the business scales. Develop brand strategy, positioning and communication across the full marketing funnel. 2. Content & Creative Leadership Build and scale a content-led brand engine across social media, website and campaigns. Set creative direction and ensure consistency and quality across all brand communication. Conceptualise and develop aspirational, outcome-driven brand content for premium-positioned products. 3. Social, Influencer & Community Lead regional social strategy, influencer partnerships and the creator ecosystem. Build student/community advocacy to strengthen brand engagement. Drive organic growth of social media pages through a clear content and engagement approach. 4. PR, ORM & Brand Experiences Own PR, ORM, reputation management and key brand experiences. Use consumer sentiment and market feedback to strengthen brand perception. 5. Team & Cross-functional Leadership Lead the multi-functional Brand & Content organisation across Content, Social, Influencer, PR/ORM, Website and Events. Manage in-house teams and external agencies effectively. Partner with Sales, Growth/Performance, Product, Academics and Leadership to translate business priorities into measurable brand outcomes. Must-Have Candidate Profile
• 5+ years of experience in Brand Marketing, including 3+ years in leadership roles within new-age B2C companies.




• Strong understanding of the digital marketing funnel and experience partnering with Growth/Performance teams to drive measurable outcomes across awareness, consideration, acquisition and revenue.
• Strong understanding of organically growing social media pages.
• Experience managing large marketing budgets, prioritising investments across channels and driving ROI.
• Experience developing and owning brand strategy, positioning and communication across the full marketing funnel.
• Experience conceptualising and developing aspirational, outcome-driven brand content for premium-positioned products within the category.
• Proven experience scaling brands across Tier 1 and emerging Tier 2/3 markets.
• Deep understanding of social media, influencer marketing, digital content and online consumer behaviour.
• Strong experience managing both in-house teams and external agencies.
• Has built or scaled a consumer-facing brand in a competitive market and operated in a new-age startup environment.
• Demonstrated experience in content-led and storytelling-led brand building, including regional / vernacular markets.
• Comfortable working with senior leadership, agencies and multiple internal stakeholders; experienced in managing multiple brand touchpoints including social media, content, influencer, PR, offline events and digital media. Strong Pluses
• Experience in EdTech, Consumer Tech, D2C, Media or OTT.
• Experience scaling a brand during a rapid growth or expansion phase.
• Strong exposure to regional / vernacular brand building.
• Experience managing PR/ORM and brand reputation. Red Flags / Screening-Out Criteria
• Pure content creation/copywriting profile without leadership experience.
• Traditional brand marketing experience with limited digital/content exposure.
• Primarily agency-side experience without in-house ownership.
• Limited experience managing people or multi-functional teams or products
• Limited understanding of digital marketing and no demonstrated understanding of organic social media growth.

📌 Head of Brand (Hyderabad)
🏢 r3 Consultant
📍 Hyderabad