Role Overview: We are looking for a proactive Marketing Specialist to strengthen brand visibility, third-party credibility, referral traffic and inbound opportunities across international B2B technology markets. The role will expand our presence across relevant industry communities, business directories, review platforms, partner ecosystems and professional networks. The objective is to build discoverability and trust among enterprise buyers, not simply increase social media activity.

Key Responsibilities
• Identify, evaluate and manage relevant B2B directories, technology service marketplaces, staffing platforms, review websites and industry listings.
• Build a structured presence across relevant third-party platforms, ensuring consistent company information, positioning, service descriptions and conversion links.
• Identify and engage communities frequented by Founder/CTOs, engineering leaders, talent acquisition heads, decision-makers and enterprise procurement professionals.
• Execute community-led distribution of thought leadership, case studies, service insights and other approved content.
• Coordinate review-generation initiatives with existing customers and manage company profiles on relevant review platforms.
• Identify co-marketing opportunities with technology partners, industry associations, startup ecosystems, business networks and complementary service providers.
• Support webinars, podcasts, virtual events, expert roundtables and partner-led campaigns.
• Collaborate with the content writer to repurpose articles into community posts,



discussion pieces, newsletters and other distribution formats.
• Work with the SEO team on relevant digital PR and backlink opportunities, prioritising quality and relevance over link volume.
• Track referral traffic, engagement, lead sources and qualified opportunities generated by each channel. Required Skills &

Experience:
• 2–5 years of experience in B2B marketing, community marketing, partnerships marketing, digital PR or ecosystem development.
• Experience with B2B directories, review platforms, online communities and skilled networks.
• Strong written communication, relationship-building and outreach skills.
• Understanding of referral acquisition, backlinks, domain authority and campaign attribution.
• Ability to research industry ecosystems and identify high-value distribution opportunities.
• Familiarity with GA4, CRM tools, spreadsheets and marketing analytics. Key Performance Indicators:
• Qualified referral traffic and leads from external platforms.
• Relevant third-party listings and profile completeness.
• Customer reviews and verified brand credibility.
• Relevant referring domains and digital PR outcomes.
• Community engagement and content distribution reach.
• Partner and ecosystem-sourced qualified opportunities. Ideal Candidate: A resourceful, execution-oriented marketer who knows how to make a B2B brand visible beyond its own website and turn external ecosystems into measurable sources of credibility, traffic and business opportunities.

📌 Marketing Specialist (Kochi)
🏢 hashroot
📍 Kochi