Role OverviewWe are looking for an Associate – Email Marketing to manage email campaigns and event registration activities. The ideal candidate should have hands-on experience with Mailchimp, email automation, and event registration management. You will be responsible for creating engaging email campaigns, managing event invitations and registrations, coordinating attendee communications, and tracking campaign performance to improve engagement and event participation. Core Responsibilities 1. Email Campaign Management
• Create, schedule, and execute email campaigns using Mailchimp.
• Develop event invitations, promotional emails, reminders, and follow-up communications.
• Manage email lists, audience segmentation, and automated email sequences.
• Test email content, links, and templates before campaign launches.
• Monitor campaign performance and identify opportunities for improvement. 2. Event Registration & Attendee Management
• Set up and manage event registration forms and registration pages.
• Track registrations and maintain accurate attendee databases.
• Send registration confirmations, event reminders, and relevant updates.
• Coordinate attendee communications before and after events.
• Manage post-event follow-ups, including thank-you emails and feedback surveys. 3. Audience & Database Management
• Maintain and update email contact lists and subscriber information.
• Segment audiences based on event participation, interests, and engagement.




• Ensure data accuracy and maintain organized contact records.
• Manage subscriber preferences and unsubscribe requests appropriately. 4. Campaign Reporting & Optimization
• Track email campaign metrics, including open rates, click-through rates, and registrations.
• Prepare reports on campaign performance and event participation.
• Identify opportunities to improve email content, subject lines, and audience targeting.
• Use campaign insights to improve future email marketing initiatives. Required Skills
• Hands-on experience with Mailchimp and email campaign management.
• Practical experience with event registration management and attendee communications.
• Familiarity with event platforms such as Eventbrite, Cvent, Zoho Events, or similar tools.
• Strong written communication and email copywriting skills.
• Understanding of email automation, audience segmentation, and campaign analytics.
• Positive organizational skills and attention to detail.
• Ability to manage multiple campaigns and meet deadlines independently. Experience to Look For
• 2–5 years of experience in email marketing, event marketing, or marketing communications.
• Experience managing end-to-end email campaigns, from invitations to post-event follow-ups.
• Previous experience coordinating registrations for events, webinars, or networking sessions.
• Familiarity with email marketing analytics and campaign reporting.
• Ability to work collaboratively in a remote environment.

📌 Associate Email Marketing (Mumbai)
🏢 Keiretsu Forum
📍 Mumbai