Open Creatives is looking for a results-driven Performance Marketing Specialist with at least 2 years of hands-on experience in planning, executing, and optimizing paid advertising campaigns across Meta Ads, Google Ads, YouTube Ads, and LinkedIn Ads. The ideal candidate should have a solid understanding of digital advertising strategies, audience targeting, lead generation, campaign analytics, and budget optimization to deliver measurable business results.

Key Responsibilities
• Plan, execute, and manage paid advertising campaigns across Meta Ads, Google Ads, YouTube Ads, and LinkedIn Ads.
• Develop performance marketing strategies for lead generation, conversions, website traffic, and brand awareness.
• Conduct audience research, competitor analysis, keyword research, and audience segmentation.
• Monitor and optimize CTR, CPC, CPA, conversion rates, and ROAS.
• Manage advertising budgets to maximize campaign efficiency and return on investment.
• Perform A/B testing on ad creatives, copy, landing pages, and audience segments.
• Collaborate with creative, content, and design teams to develop high-performing marketing assets.
• Set up and monitor conversion tracking, pixels, and campaign analytics.
• Analyze campaign performance and prepare reports with actionable insights.




• Manage multiple client campaigns while maintaining performance and delivery standards.
• Stay updated on advertising platform changes and emerging performance marketing trends. Required Qualifications
• Minimum 2 years of hands-on experience in performance marketing or paid advertising.
• Practical experience with Meta Ads Manager, Google Ads, YouTube Ads, and LinkedIn Ads.
• Strong understanding of campaign optimization, audience targeting, bidding strategies, and conversion tracking.
• Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and marketing analytics tools.
• Strong analytical, communication, problem-solving, and time-management skills.
• Willingness to work on-site at our Kochi office. Preferred Skills
• Experience managing lead generation and conversion-focused campaigns.
• Familiarity with remarketing, funnel optimization, and landing page performance.
• Ability to collaborate with creative teams to improve advertising performance.
• Experience handling multiple campaigns and client accounts simultaneously.
• Previous digital marketing agency experience.
• Google Ads or Meta Blueprint certifications are an added advantage.

📌 Performance Marketing (Kochi)
🏢 Open Creatives
📍 Kochi