30 Oct
|
Collegedunia
|
Gurugram
30 Oct
Collegedunia
Gurugram
About Collegedunia Collegedunia is one of India’s leading education platforms, helping students discover the best colleges in India and abroad. From college research and exam prep to applications and campus insights, we simplify the entire student journey. Founded in 2014, Collegedunia is consistently ranked among the top education portals by SimilarWeb and recognized as “Best Educational Portal” by IAMAI. It has also been featured among Top 100 Startups in Asia by Tech in Asia. Backed by a team of 1000+ young and driven professionals, Collegedunia continues to scale rapidly, with robust growth and industry recognition. Backed by strong fundamentals, Collegedunia has crossed ₹200 Cr in revenue and turned profitable, with ambitions to scale 3X and go public — read the full story
Key Responsibilities
• Affiliate Campaign Management: Manage end-to-end affiliate campaign operations, including campaign setup, launch, monitoring, optimization, and delivery across affiliate networks, advertising platforms, and partner channels.
• Campaign Performance Monitoring: Track and analyze key performance indicators (KPIs), including impressions, clicks, CTR, CPC, conversions, conversion rate (CVR), CPA, EPC, ROI, and affiliate revenue to ensure campaigns meet business objectives.
• Affiliate Tracking & Quality Assurance: Configure and validate tracking links, affiliate IDs, sub-IDs, conversion pixels, postbacks, and attribution parameters to ensure accurate conversion tracking, partner attribution, and commission calculations.
• Affiliate Partner & Publisher Coordination: Collaborate with affiliate networks, publishers, media buyers, advertisers, and internal account management teams to coordinate campaign launches,
resolve operational issues, communicate performance updates, and ensure smooth campaign execution.
• Data Analysis & Performance Reporting: Analyze affiliate campaign data and prepare daily, weekly, and monthly performance reports, dashboards, and insights to identify trends, evaluate partner performance, and support data-driven business decisions.
• Campaign Optimization & Revenue Growth: Identify underperforming campaigns, optimize traffic sources and campaign configurations, monitor conversion quality, and recommend improvements to increase conversions, improve ROI, and maximize affiliate revenue.
• Troubleshooting & Discrepancy Management: Investigate tracking discrepancies, conversion mismatches, missing postbacks, traffic quality issues, delayed reporting, and payment or commission discrepancies, coordinating with technical and partner teams for timely resolution.
• Affiliate Traffic Quality & Fraud Monitoring: Monitor traffic sources, conversion patterns, click activity, and unusual performance fluctuations to identify invalid traffic, suspicious conversions, and potential affiliate fraud while maintaining traffic quality standards.
• Campaign Compliance & Policy Management: Ensure affiliate campaigns comply with advertiser requirements, network policies, approved traffic sources, promotional guidelines, disclosure requirements, and applicable tracking and data privacy standards.
• Stakeholder & Cross-Functional Collaboration: Work closely with business development, sales, account management, finance, product, and technical teams to align campaign objectives, validate performance data, support partner payments, and improve operational efficiency. Location Onsite Gurgaon
📌 Ad Operations (Gurugram)
🏢 Collegedunia
📍 Gurugram