Description We are looking for a strategic and results-driven Digital Marketing Manager with expertise in performance marketing, paid advertising, and DTC brand growth. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, and other digital marketing platforms, with a strong focus on scaling eCommerce brands, driving customer acquisition, improving conversions, and maximizing return on ad spend (ROAS). Responsibilities
• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other digital advertising platforms.
• Develop performance marketing strategies for DTC and eCommerce brands.
• Manage advertising budgets, audience targeting, retargeting, and campaign optimization.
• Analyze campaign performance using ROAS, CAC, CPA, CTR, and conversion rates.
• Develop customer acquisition and retention strategies to drive sustainable growth.
• Collaborate with creative, design, and development teams to create high-performing ad creatives and landing pages.
• Conduct A/B testing for ad creatives, audiences, messaging, and landing pages.
• Track campaign performance using GA4, Google Tag Manager, Meta Pixel, and Conversion APIs.
• Prepare performance reports and provide actionable growth recommendations.
• Explore new marketing channels, tools, and growth opportunities for DTC brands.



Experience 3+ years of experience in digital marketing and performance marketing. Proven experience managing Google Ads and Meta Ads campaigns, working with DTC brands, eCommerce businesses, or Shopify stores, and optimizing campaigns to improve marketing ROI. Experience with analytics, conversion tracking, and performance reporting. Skills
• Google Ads and Meta Ads campaign management
• Performance marketing and DTC growth strategy
• Google Analytics 4 (GA4) and Google Tag Manager
• Conversion tracking, attribution, and remarketing
• Campaign budgeting, forecasting, and optimization
• A/B testing and conversion rate optimization (CRO)
• Email and SMS marketing platforms such as Klaviyo and Mailchimp
• Data analysis, reporting, and marketing performance measurement
• Customer acquisition cost (CAC), lifetime value (LTV), and ROAS Attributes
• Analytical thinker
• Strategic mindset
• Results-oriented and accountable
• Proactive problem solver
• Creative thinker
• Strong communication and collaboration skills
• Curious about emerging marketing trends and technologies
• Ability to manage multiple brands, campaigns, and priorities Type Full-time Work Mode In office

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