Company Description HM Masala is a growing Indian spice brand operated by Harihar Masala, a partnership firm established in 2004 and based in Gujarat, India. The company specializes in a wide range of Indian spices such as red chilli, turmeric, coriander, cumin, garam masala, chai masala, chaas masala, and other blended products. HM Masala also trades in traditional Unjha whole spices, including cumin seeds, mustard seeds, and fenugreek seeds. The business focuses on consistent quality, reliable sourcing, and long-term partnerships with buyers in domestic and international markets. HM Masala actively collaborates with importers, distributors, wholesalers, food processors, and trading companies to meet diverse specifications, volumes, and packaging needs. Role Description This is a full-time, on-site role for a Sales Executive – FMCG & Spices, based in Palanpur. The Sales Executive will manage and grow sales of HM Masala products in assigned territories, focusing on retail outlets, distributors, wholesalers, and institutional buyers. Daily responsibilities include visiting customers, presenting product ranges, negotiating pricing and terms, and closing sales orders. The role involves identifying recent business opportunities, monitoring competitor activity, and supporting promotional campaigns to increase brand visibility in the FMCG and spices segment.



The Sales Executive will also be responsible for order follow-up, payment collection coordination, maintaining accurate sales records, and providing regular reports to the sales management team. Qualifications
• Proven experience in FMCG or spice sales, with strong skills in territory management, customer relationship building, and negotiation.
• Ability to identify new market opportunities, generate leads, and convert prospects into long-term customers.
• Solid understanding of retail and distribution channels, including experience working with traders, wholesalers, and food businesses.
• Strong communication and presentation skills, with the ability to clearly explain product features, quality standards, and pricing.
• Comfort with maintaining sales reports, tracking targets, and using basic digital tools (e.g., spreadsheets, mobile apps) to manage daily activities.
• Minimum of a higher secondary or bachelor’s degree in business, marketing, or a related field; relevant experience in spices or food products is an advantage.
• Willingness to travel within the region, work on-site in Palanpur, and adapt to a fast-moving FMCG environment.
• High level of integrity, self-motivation, and commitment to building long-term client relationships.

📌 Sales Executive – FMCG (Palanpur)
🏢 HM Masala
📍 Palanpur