Paid Marketing Specialist Department: Marketing

Location:
Chennai Company: Navia Markets Ltd (navia.co.in) — SEBI-registered stock brokerage (INZ000095034) About Navia Navia Markets Ltd is a SEBI-registered stock brokerage with over 30 years of legacy, headquartered in Chennai. As we scale client acquisition, we're building out a focused paid acquisition function — and we're looking for a hands-on leader to own strategy, execution, and performance across every paid channel. Role Overview The Paid Marketing Specialist will own Navia's entire paid acquisition function — strategy, budgeting, creative direction, campaign execution, and performance analysis across Google, Meta, YouTube, and Email. This is a dual-mandate role spanning two closely linked areas:
• Creatives & Campaigns (Track A): Planning, briefing, and launching high-performing ad campaigns and creatives across Google Search/Display/PMax, Meta, YouTube, and Email.
• Data Analysis & Optimization (Track B): Owning performance tracking, budget allocation, attribution, and continuous testing to improve CAC, conversion, and ROAS.

Key Responsibilities
Strategy & Leadership
• Own the paid acquisition roadmap and budget across Google, Meta, YouTube, and Email
• Set channel-level and campaign-level targets (CAC, CPL, ROAS, conversion rate) and track against them
• Manage and mentor the paid acquisition team, including the Growth Marketing Executive
• Report spend efficiency, performance trends, and roadmap updates to the AVP Marketing and senior stakeholders Track A — Creatives & Campaigns
• Plan, brief, and launch campaigns across Google (Search, Display, PMax, YouTube) and Meta (Facebook, Instagram)
• Direct creative development — ad copy, static/video creatives, and landing pages — in collaboration with design and content teams
• Own Email campaign strategy for acquisition and re-engagement, including segmentation and creative testing
• Manage always-on and seasonal/defensive campaigns (e.g., brand keyword bidding,



competitive conquesting)
• Ensure creative and messaging compliance with SEBI/regulatory advertising guidelines for financial services Track B — Data Analysis & Optimization
• Own end-to-end performance tracking and attribution across all paid channels
• Analyze CRM and conversion funnel data to optimize budget allocation across channels, days, and audiences
• Run structured A/B tests on creatives, audiences, and bidding strategies
• Build and maintain performance dashboards and present data-backed recommendations to leadership
• Partner with the organic growth team to ensure consistent measurement (GSC/GA4) and avoid channel overlap Requirements
• 3–6 years of experience in paid media/performance marketing, with hands-on ownership of Google Ads and Meta Ads Manager
• Experience in Automating Paid Marketing (Track A) and Analysis (Track B) using AI
• Proven experience managing meaningful monthly ad budgets with clear CAC/ROAS accountability
• Robust creative sensibility — comfortable briefing and evaluating ad creatives, not just running campaigns
• Advanced proficiency with GA4, conversion tracking, and attribution/reporting tools
• Experience with Email marketing platforms for acquisition or lifecycle campaigns
• Experience managing or mentoring a small team
• Strong analytical skills — comfortable working directly with campaign and CRM data to drive decisions
• Prior experience in fintech, BFSI, or stock broking is a strong plus
• Familiarity with regulatory/compliance considerations for financial services advertising is a plus What Success Looks Like
• Increase in Number of account openings and Activations
• Consistent improvement in CAC and ROAS across all paid channels quarter-over-quarter
• Efficient, data-backed budget allocation across Google, Meta, YouTube, and Email
• A steady pipeline of high-performing, well-tested creatives
• Clear, reliable performance reporting to leadership
• A well-run team with clear ownership and consistently met targets

📌 Search Marketing Specialist (Chennai)
🏢 Navia Markets
📍 Chennai