Location
- Pune (on-site)  The Role You will own how CureMeAbroad is seen, heard and talked about. This is a brand-building role, not a performance or lead-generation role. You will shape our voice, grow our community, protect our reputation and make CMA the most trusted name in medical tourism, for both patients (B2C) and hospital and clinic partners (B2B). It is a hands-on role for a builder who has grown a brand from early stage and enjoys the pace of a startup. What You Will Do
• Define and guard the CMA brand voice and narrative across every touchpoint, from social and video to partner decks, emails and the website.
• Build and run our social media presence on Instagram, YouTube, TikTok, LinkedIn and X, with a clear content strategy and a consistent, recognisable identity.
• Lead community-led brand building on Reddit and Quora: authentic participation, honest answers and thought leadership that earns trust without sounding like an advert.
• Own online reputation management (ORM): monitor reviews, mentions and sentiment across platforms, respond with care and speed, and build a steady stream of genuine patient stories and testimonials.
• Turn real patient journeys into compelling long-form and short-form stories, working with our content, design and video teams.
• Build the CMA brand among hospitals, clinics and strategic partners through LinkedIn, thought leadership, events, case studies and credible partner-facing collateral.
• Drive PR, media mentions, podcast appearances and founder-led visibility,



working directly with the founders.
• Design and ship AI-powered workflows for content repurposing, social listening, review monitoring, reporting and publishing, working with the tech team.
• Brief and manage designers, video editors, freelancers and agencies, and maintain brand standards across all of them.
• Track brand health through share of voice, sentiment, review ratings, organic reach and engagement, and share clear insights with leadership. What We Are Looking For
• 4 to 5 years minimum in brand, social, community or content marketing, with experience across both B2C and B2B.
• Compulsory startup experience. You have worked where roles blur, priorities shift and you are expected to just get it done.
• A track record of growing a brand or audience from a small base, with the numbers to show it.
• Deep command of social media and content strategy, and a natural feel for what works on each platform.
• Hands-on experience with AI tools and workflow automation, such as no-code automation platforms, AI content workflows and social listening setups.
• Real experience in ORM and review management.
• Working knowledge of Reddit and community marketing, and a explicit understanding of how communities reward honesty and punish promotion.
• Exceptional communication skills. You write sharply, speak with confidence and can represent the brand to patients, partners, press and founders alike. We will test this during the hiring process.

📌 Brand Marketing Manager (India)
🏢 CureMeAbroad
📍 India