Company Description ViTWO is a leading virtual CFO service provider based in India, offering integrated financial management solutions for small and medium-sized enterprises. By combining automation with blended CFO expertise, ViTWO helps businesses reduce paperwork, lower reliance on rigid hierarchies, and achieve significant cost savings. The company delivers end-to-end financial services, including accounting, compliance, MIS, analytics, and strategy, enabling organizations to monitor and govern their finances 24x7 with strong data security. Guided by the principles of simplicity, usefulness, and productivity, ViTWO leverages cutting-edge technology to streamline financial processes and improve decision-making. Its services span virtual CFO consulting, outsourced finance functions, finance automation, bookkeeping, intelligent analytics, and comprehensive financial governance. Role Description This is a full-time, on-site role based in Kolkata. This role is responsible for planning and executing digital marketing campaigns across social media, web, and other online channels to drive brand awareness and lead generation for ViTWO’s virtual CFO services. The specialist will analyze web and campaign performance using analytics tools, optimize content and landing pages, and manage online marketing initiatives aligned with business goals. Day-to-day activities include designing and refining user interfaces,



improving user experience across web and digital touchpoints, collaborating with cross-functional teams, and ensuring consistent brand communication. The role also involves preparing performance reports, staying updated with digital marketing and UI/UX best practices, and contributing to marketing strategy and messaging. Qualifications
• Strong skills in Digital Marketing, Online Marketing, and Social Media Marketing for B2B or professional services.
• Ability to work with Web Analytics tools to track, measure, and optimize campaign and website performance.
• Excellent Communication skills for clear, consistent, and professional marketing and stakeholder interaction.
• Experience or interest in UI/UX design, including wireframing, basic visual design, and user journey optimization.
• Proficiency with common digital marketing tools and platforms (e.g., Google Analytics, social media ad managers, email marketing tools).
• Attention to detail, strong organizational skills, and the ability to manage multiple projects on-site in a rapid-paced environment.
• Bachelor’s degree in Marketing, Design, Communications, Business, or a related field, or equivalent practical experience.
• Knowledge of financial services or SaaS domains is an advantage, as well as familiarity with SEO and content marketing fundamentals.

📌 Social Media Manager (Kolkata)
🏢 ViTWO
📍 Kolkata