Location:
Kolkata (Onsite
- Work from Office) Role Overview: We are looking for a dynamic and detail-oriented professional to manage and strengthen our brand’s online reputation. The ideal candidate will play a key role in shaping brand perception across digital platforms, ensuring consistent communication, and proactively addressing customer sentiment.
Key Responsibilities
• Develop and execute online reputation management (ORM) strategies to enhance brand perception.
• Monitor, analyze, and respond to customer feedback, reviews, and conversations across digital platforms.
• Ensure all brand interactions align with the brand’s tone, voice, and communication guidelines.
• Manage and optimize brand presence across Instagram and Meta platforms, leveraging platform tools and trends.
• Create and oversee engaging, on-brand copywriting for responses, posts, and communication.
• Collaborate with marketing teams to integrate ORM with influencer marketing campaigns.
• Identify potential reputation risks and proactively implement mitigation strategies.
• Track and report key ORM metrics, sentiment analysis, and performance insights. Ideal Candidate Profile:
• 3-4 years of total experience with a minimum 2+ years in core ORM or digital reputation management.
• Robust understanding of brand communication nuances (tone, voice, and messaging).
• Hands-on experience with Instagram, Meta platforms, and social media tools.
• Excellent Copywriting skills with attention to detail.
• Exposure to or experience in Influencer Marketing.
• Proactive, solution-oriented mindset with strong problem-solving abilities.
• Excellent communication skills with fluency in English and Hindi.