Responsibilities
• Plan and execute paid digital marketing strategies across Google Search, Bing Search, YouTube Ads, Google Discovery Ads and Demand Gen campaigns.
• Own Meta (Facebook and Instagram) campaign management end to end: campaign structure, lead-gen and conversion campaigns, audience building (custom and lookalike audiences), budget allocation, bidding and creative testing.
• Set up and maintain Meta tracking, including Pixel and Conversions API, and monitor creative fatigue, frequency and lead quality.
• Measure and analyse the performance of all digital marketing campaigns against pre-defined goals, with a focus on ROI and KPIs.
• Identify key trends and insights from data and use them to optimize spend and overall campaign performance.
• Brainstorm cutting-edge and sustainable growth strategies so digital marketing initiatives keep evolving.
• Strategize, implement and assess experiments and conversion tests to improve campaign effectiveness and efficiency.
• Collaborate with internal teams to develop and enhance ad copies and landing pages, and to optimize the user experience across the customer journey.
• Evaluate the end-to-end customer experience across multiple channels and touchpoints.
• Build collaborations with Google and Meta Partners to drive business growth and expansion.
• Implement and monitor conversion points,



and optimize user funnels for maximum conversion rates. Requirements and Skills
• 4–6 years of experience in digital marketing.
• Demonstrable experience in setting up and optimizing Google Ads, Bing Ads and social media campaigns, including hands-on Meta Ads Manager experience.
• Creative, with a proven ability to identify target audiences and design digital campaigns for effective lead generation.
• Experience running A/B and multivariate experiments to improve campaign performance.
• Strong analytical skills and a data-driven approach to decision-making.
• Deep knowledge of Keyword Planner, Performance Planner, Google Analytics 4 (GA4) and Google Tag Manager.
• Familiarity with Meta Pixel and Conversions API.
• Familiarity with Google Ads Editor, Bing Editor, Tableau, Hubspot and Salesforce is preferred.
• Proficiency in MS Office, particularly Excel and PowerPoint.
• Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
• Experience optimizing landing pages and user funnels to drive higher conversion rates.
• Proven experience managing paid campaigns for the US geography across Google, Bing and Meta, including US audience targeting, time-zone-aware budgeting and pacing, and optimizing to US lead quality and cost per lead.

📌 Manager performance marketing (Bengaluru)
🏢 Simplilearn
📍 Bengaluru