RECRUITING ONLY KNOWS MALAYALAM LANGUAGE Yana IVF & Fertility Centre is looking for an experienced Digital Marketing Manager to lead our digital marketing strategy, performance campaigns, social media, online lead generation and digital brand growth.

Key Responsibilities
• Develop and execute comprehensive digital marketing strategies for the organisation and individual centres.
• Plan and manage Google Ads, Meta Ads, Instagram, Facebook, YouTube and other digital campaigns.
• Generate quality leads for IVF consultations and monitor the complete digital funnel from Lead → Appointment → Consultation → Counselling → IVF Start.
• Monitor campaign performance, including CPL, CPA, conversion rate, ROI/ROAS and revenue contribution.
• Optimise campaigns based on lead quality, conversion and business outcomes.
• Develop monthly social media and content calendars.
• Coordinate with graphic designers, video creators, content writers and external agencies.
• Plan and coordinate reels, doctor videos, patient education content, testimonials, awareness campaigns and blogs.
• Coordinate with doctors and clinical teams to ensure accuracy of IVF and fertility-related content.
• Manage website content and coordinate SEO, Google Analytics/GA4 and Search Console activities.
• Monitor website traffic, organic leads, keyword performance and landing-page conversions.
• Manage Google Business Profiles and improve local digital visibility of centres.
• Monitor online reviews, brand reputation and patient engagement.
• Analyse lead quality and conversion performance in coordination with the Telecalling and Counselling teams.
• Track centre-wise and campaign-wise digital performance.
• Conduct competitor analysis and identify new digital marketing opportunities.




• Manage digital marketing agencies and vendors and ensure timely delivery of campaigns.
• Prepare weekly and monthly digital marketing MIS reports for management.
• Manage digital marketing budgets and ensure effective utilisation.
• Ensure all healthcare marketing content follows organisational policies, ethical standards and patient privacy requirements.
• Key Performance Indicators – KPI
• Digital Leads – Target vs Achievement
• Qualified Lead %
• Cost Per Lead
• Lead-to-Appointment Conversion
• Appointment Attendance %
• Digital IVF Conversion
• Cost Per Acquisition
• Digital Revenue
• ROI / ROAS
• Website Traffic
• Organic Leads
• Social Media Reach & Engagement
• Follower Growth
• Google Business Profile Performance
• Campaign Performance
• Marketing Budget Utilisation Candidate Profile
• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration or related field.
• MBA / PG Diploma in Digital Marketing or Marketing will be an advantage.
• 4–7 years of experience in Digital Marketing / Performance Marketing.
• Healthcare / Hospital / IVF / Fertility experience preferred.
• Strong hands-on experience in Google Ads, Meta Ads, SEO and social media marketing.
• Experience in lead generation and conversion-focused digital campaigns.
• Strong analytical and reporting skills.
• Good knowledge of GA4, Search Console, Leadsquared and Google Sheets.
• Excellent communication, creative thinking and team-management skills. A data-driven and result-oriented digital marketing professional who can take ownership of digital growth, generate quality patient leads, improve conversions and build a solid online presence for a growing IVF/Fertility healthcare brand.

Location:
Trivandrum Employment Type: Full-Time Industry: IVF / Fertility / Healthcare ? Send CV: [email protected] ? Contact: (phone hidden)

📌 Digital Marketing Manager – IVF (Thiruvananthapuram)
🏢 Yana IVF & Fertility Centre
📍 Thiruvananthapuram