Pocket FM is the world's largest audio-series platform, where powerful stories travel effortlessly across languages, cultures, and continents. With a community of 250+ million listeners, 300,000+ creators, and 100,000+ audio series, we are redefining how stories are created and experienced without screens. As an AI-powered entertainment company with a human-first philosophy, we use proprietary AI tools to amplify creativity, helping stories scale globally while preserving emotional depth and cultural integrity. Operating at massive global scale with a startup mindset, we move fast, think boldly, and build for long-term impact.

About The Role
As a Creative Lead, you will be responsible for shaping the creative direction and strategy for promotional content for our Crime Thriller stories. The role requires a strong storyteller and writer who understands how to build hooks, suspense, intrigue, emotion, and curiosity while translating long-form stories into compelling promotional narratives. What You’ll Do:
• Lead end-to-end creative development of long-form Crime Thriller promos, from ideation and writing to final execution
• Craft compelling narratives with strong hooks, suspense, conflict, emotional beats, twists, reveals, and cliffhangers
• Drive creative strategy focused on audience engagement, conversion, and content performance
• Lead and mentor writers through creative direction, feedback, and quality oversight
• Collaborate with creative, production, editing, marketing,



and cross-functional teams to execute campaigns across formats
• Translate written concepts into engaging audio-visual promos, with an understanding of production and post-production workflows
• Use audience insights, feedback, and performance data to develop creative hypotheses and refine content
• Balance creative quality with speed, scale, and business goals while leveraging AI platforms to enhance quality, processes, and productivity What We’re Looking For:
• 5+ years of experience in writing, creative development, promotions, or content across entertainment, OTT, TV, digital, or media
• A strong, story-first writer with long-form storytelling experience and a background in narrative-led promos, trailers, or teasers, preferably in crime, thriller, or fiction
• Strong command of suspense, pacing, character motivations, twists, reveals, emotional beats, and audience hooks
• Ability to convert cold listeners into users by keeping the story at the centre and translate performance marketing data into creative ideas
• Experience leading or mentoring writers and collaborating across creative, production, editing, and post-production
• A storyteller with production and post-production understanding, rather than primarily a post-production skilled with writing experience
• Strong creative judgment, strategic thinking, and written and verbal English communication
• Comfortable in fast-paced, iterative, marketing-focused environments and familiar with AI tools for creative development

📌 Creative Lead (Bengaluru)
🏢 Pocket FM
📍 Bengaluru