Responsibilities:
1)Strategic Marketing Planning:
• Develop and implement project specific marketing plans aligned with sales targets and launch timelines.
• Conduct micro-market research and competitor analysis to guide campaign messaging and positioning.
• Support pricing and product positioning strategies through market insights.
• Execute project launches, site events, exhibitions, and promotional campaigns.
• Coordinate with creative, digital, media, and PR agencies for campaign execution and recommend strategies to improve campaign effectiveness.
• Prepare marketing calendars, budgets, and timelines in line with inventory monetization strategy. 2) Project Launch & Go-To-Market Execution:
• Lead end-to-end planning and execution of project launches (pre-launch, soft launch, grand launch).
• Coordinate branding, campaign creatives, site branding, experience centers, and launch events.
• Ensure seamless alignment between marketing campaigns and sales team readiness.
• Monitor campaign performance and adjust strategy for optimal lead flow and quality.
• Conceptualize and execute on-ground activations, exhibitions, broker meets, and customer engagement events.
• Oversee site branding, sample flat branding, and customer experience zones.
• Ensure impactful experiential touchpoints that support sales conversion. 3) Lead Management & CRM Integration:
• Work closely with CRM and sales teams to drive qualified leads across digital and offline.
• Track lead quality,



conversions, and campaign ROI in coordination with sales teams
• Support sales teams with marketing collaterals, presentations, site branding, and events 4) Digital Marketing & Performance Management:
• Oversee digital marketing strategy including SEO, SEM, social media, GDN, and programmatic advertising website updates, social media, paid campaigns, and CRM integrations and monitor online reputation, listings, and customer engagement
• Manage performance marketing budgets to optimize cost-per-lead (CPL) and cost-per-acquisition (CPA).
• Analyze digital analytics dashboards, CRM data, and funnel metrics to improve conversion rates. 5) Brand Management & Communication:
• Ensure consistent brand identity across all marketing communication channels
• Collaborate with creative agencies for campaign development, copywriting, and visual storytelling.
• Oversee development of brochures, presentations, walkthrough videos, hoardings, print ads, and digital creatives. 6) Compliance & Governance:
• Ensure marketing communications comply with RERA, advertising norms, and company policies
• Ensure proper documentation for approvals, creatives, and vendor contracts 7) MIS & Reporting:
• Present marketing MIS, campaign performance reports, and insights to senior leadership
• Conduct market and competitor analysis to identify trends and opportunities

Location:
BKC, Mumbai Experience Level: Minimum 6 years

📌 Senior Marketing Manager (Mumbai)
🏢 Swan Realty
📍 Mumbai