Job Description
– Zonal Sales Manager (ZSM)Designation: Zonal Sales Manager – Multi-State Operations Department: Sales & Business Development Reporting To: Director

Location:
Flexible within the assigned zone, with extensive travel Industry: Electricals | Wires & Cables | Modular Switches | Electrical Accessories Experience Required: 12–18+ Years Compensation: ₹20–30 LPA, depending on experience and capabilities Territory ResponsibilityThe Zonal Sales Manager will be responsible for business development, sales performance, distribution expansion, collections, and team management across the following six states:
• Uttar Pradesh
• Chhattisgarh
• Madhya Pradesh
• Odisha
• Telangana
• Andhra Pradesh

Key Responsibilities
1. Zonal Business Ownership
• Take complete responsibility for achieving primary and secondary sales targets across all six states.
• Prepare state-wise annual, quarterly, and monthly sales plans.
• Drive profitable revenue growth through distributor development, dealer activation, and increased market penetration.
• Identify business gaps and implement corrective measures.
• Ensure consistent growth across the company's wires, cables, switches, and accessories portfolios. 2. State Head Leadership & Performance Management
• Directly supervise and guide State Heads and regional sales teams.
• Conduct weekly performance reviews and monthly business assessments.
• Establish clear individual and state-wise targets.
• Ensure field manpower productivity, market coverage, and disciplined reporting.
• Identify recruitment requirements and support the hiring of capable sales personnel.
• Develop second-line leadership and maintain accountability across all levels. 3. Distributor & Channel Network Development
• Strengthen existing distributor relationships and improve business productivity.
• Identify and appoint financially sound distributors in high-potential territories.
• Drive expansion of active dealer networks and secondary sales.
• Monitor distributor investment, stock availability,



and market coverage.
• Build relationships with major electrical wholesalers, retailers, contractors, and institutional buyers. 4. New State Expansion
• Prepare comprehensive market-entry and expansion strategies.
• Identify priority cities, districts, and distribution hubs.
• Recommend distributor appointments, manpower deployment, and marketing investments.
• Establish sustainable primary and secondary sales networks.
• Ensure new market development is supported by measurable revenue and dealer activation. 5. Collections & Commercial Discipline
• Ensure timely collections and adherence to company credit policies.
• Monitor outstanding payments, ageing reports, and overdue accounts.
• Work closely with finance and commercial departments to resolve collection issues.
• Maintain pricing discipline and prevent unauthorized discounts.
• Balance aggressive business growth with financial security. 6. Field Execution & Market Development
• Travel extensively across the six states.
• Conduct joint market visits with State Heads and sales teams.
• Personally participate in significant distributor negotiations and appointments.
• Oversee dealer meets, electrician engagement activities, and market activation campaigns.
• Monitor competitor activities, market trends, and pricing developments. 7. Reporting & Management Coordination
• Submit consolidated weekly and monthly zonal performance reports.
• Monitor state-wise sales, collections, distributor productivity, and manpower performance.
• Ensure accurate and timely data reporting through company systems.
• Provide actionable recommendations to management.




• Ensure effective implementation of company policies and strategic initiatives. Candidate RequirementsMandatory
• Minimum 12–18 years of sales experience in electricals, wires and cables, or FMEG.
• Minimum 4–6 years in a senior regional or zonal sales leadership role.
• Proven experience managing multiple states and senior sales teams.
• Strong understanding of distributor-led electrical sales.
• Demonstrated success in appointing distributors and developing new territories.
• Experience handling collections, credit control, and commercial negotiations.
• Willingness to travel extensively. Preferred
• Experience in at least three of the six assigned states.
• Established relationships with electrical distributors and wholesalers.
• Previous employment with leading electrical companies such as Polycab, Havells, RR Kabel, KEI, Finolex, Anchor by Panasonic, GM Modular, Goldmedal, IndoAsian, or comparable organisations.
• Experience growing emerging brands in competitive markets. Ideal CandidateWe are looking for a strong business builder rather than a purely administrative sales manager. The successful candidate must be capable of independently managing multiple State Heads, developing new markets, strengthening distributor relationships, and delivering measurable business growth. The role requires entrepreneurial thinking, strong commercial judgment, high accountability, and the ability to execute business strategies without constant management intervention. Application RequirementsInterested candidates should share their updated CV along with:
• Current and expected CTC
• Current organisation and designation
• Notice period
• States currently and previously handled
• Annual sales turnover personally managed
• Team size and reporting structure
• Number of distributors managed or appointed
• Experience developing new markets from scratch Arkaylite Electricals Pvt. Ltd.
• Driving Growth. Building Distribution. Strengthening Markets.

📌 Zonal Sales Manager (India)
🏢 Arkaylite Electricals (Trendy Group)
📍 India