About Tophat HR Tophat HR is a boutique consulting firm specializing in tailored and comprehensive human resources consulting and management services. About Our Client Our client is a leading B2B technology company revolutionizing offline communication through an API-first platform for automated direct mail and address verification. They are looking for a talented SEO Specialist to join their growing marketing team. They are looking for a hands-on SEO Specialist to manage day-to-day SEO execution across our websites in the US, Canada, UK, and Australia. The role focuses on link building, off-page SEO, AI visibility and citations, technical SEO, and on-page optimization. The ideal candidate should be comfortable managing backlink outreach, identifying opportunities to increase brand mentions across AI search platforms, and handling SEO tasks independently across multiple websites. Experience with n8n automation, bulk domain management, and website migrations will be an added advantage. Employment Type: Full-time Work Mode: Work From Home Shift Timings: 7:30 PM – 3:30 AM IST (Monday to Friday)

Key Responsibilities
1. Off-Page SEO & AI Visibility
• Execute backlink outreach for priority commercial, product, and API pages.
• Research and validate quality backlink domains, publishers, and citation opportunities.
• Manage outreach emails, follow-ups, guest posts, and publisher relationships.
• Create guest post content and secure relevant placements on authoritative websites.
• Identify link-building opportunities through listicles, directories, comparison pages, and competitor research.
• Track anchor texts, target URLs, live backlinks, lost links, and placement costs.
• Identify opportunities to get the company name mentioned and cited across ChatGPT, Gemini, Claude, and other AI platforms.
• Execute outreach to relevant third-party websites to improve brand mentions and AI citations.
• Monitor AI visibility, brand mentions, citations, and competitor presence.




• Track backlink expenses and monitor budget utilization. 2. On-Page & Technical SEO
• Optimize priority landing pages, API pages, and existing content.
• Identify content gaps, keyword cannibalization, and internal linking opportunities.
• Audit regional websites and check pages for SEO quality.
• Monitor indexing, crawlability, redirects, hreflang, and website health.
• Identify technical issues and validate fixes using SEO tools.
• Support bulk URL mapping, domain management, web hosting, and website migrations. 3. Automation & Reporting
• Build SEO workflow automations using n8n, Zapier, or similar tools.
• Automate repetitive tasks such as outreach, backlink tracking, URL audits, expense tracking, and reporting.
• Connect SEO tools and data sources using APIs and webhooks where appropriate.
• Track keyword rankings, backlinks, AI citations, and organic visibility across all regions.
• Maintain accurate trackers and provide weekly performance reports. Required Qualifications & Skills
• 3–5 years of hands-on SEO experience.
• Strong experience in link building, guest post outreach, and backlink management.
• Positive understanding of backlink quality, anchor text strategy, and website validation.
• Knowledge of technical SEO, indexing, redirects, and on-page optimization.
• Experience with Google Search Console, GA4, Semrush, Ahrefs, or Screaming Frog.
• Strong Excel or Google Sheets skills for managing bulk SEO datasets.
• Hands-on experience with WordPress, Yoast SEO, and other SEO plugins.




• Experience using ChatGPT GPTs and Claude Projects to support SEO workflows, research, and task execution.
• Ability to manage SEO tasks independently and troubleshoot issues effectively. Preferred Skills
• Experience with AEO, GEO, or AI search visibility.
• Familiarity with AI citation and brand mention tracking tools.
• Experience with n8n, Zapier, APIs, webhooks, or Python.
• Experience with bulk domain management and website migrations.
• Experience tracking backlink budgets and campaign expenses.
• Experience using AI tools for content creation and outreach.
• Experience using Project management tools like ClickUp Role Scope This role will own:
• Link building, outreach, and backlink tracking.
• AI citation opportunities and brand mention growth.
• Technical SEO monitoring and on-page optimization.
• SEO automation, bulk websites management, and reporting. Key Performance Indicators (KPIs)
• Quality and relevance of backlinks acquired.
• Guest post outreach and publishing progress.
• Accuracy of backlink tracking and expense reporting.
• Growth in brand mentions and citations across AI platforms.
• Progress on technical SEO and on-page optimization.
• Effectiveness of SEO automations.
• Improvement in priority-page rankings and organic visibility.
• Accuracy and timeliness of reporting. Ideal Candidate The ideal candidate is hands-on, analytical, and comfortable managing SEO execution independently. They should be experienced in link building, technical SEO, and outreach, with an interest in growing brand visibility across AI search platforms. Experience with n8n automation and bulk domain management will be an advantage. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.

📌 Search Engine Optimization Specialist (India)
🏢 TopHat HR
📍 India