We're Hiring: Digital Marketing Manager Company: Utsav App

Location:
HSR Layout, Bengaluru Work Mode: Work from Office Employment Type: Full-Time

Experience:
5+ Years About Utsav Utsav is India's Religion-Tech marketplace, connecting 10 lakh+ devotees with temples across India. From online pujas and authentic prasad delivery to spiritual products, we are making it easier for devotees to stay connected with their faith. We are looking for an experienced Digital Marketing Manager to lead performance marketing, drive user acquisition, improve customer retention, and scale our digital presence.

Key Responsibilities
• Plan and optimise paid campaigns across Meta Ads and Google Ads.
• Manage monthly advertising budgets of ₹2 Cr+ and optimise CAC, ROAS, CPA, and overall campaign performance.
• Develop CRM and retention strategies using WhatsApp, push notifications, SMS, and email.
• Lead performance marketing creative testing, content planning, and A/B experiments.
• Manage social media channels and organic marketing initiatives.
• Monitor campaign performance, app analytics, attribution, and conversion tracking.
• Collaborate with product, design, and creative teams to improve the user journey.
• Plan and execute marketing campaigns around festivals and important religious occasions.




• Mentor junior marketers and contribute to building a high-performing marketing team. Requirements
• 5+ years of experience in digital marketing, preferably in B2C, consumer technology, D2C, or app-based businesses.
• Proven hands-on experience managing ₹2 Cr+ monthly advertising budgets across Meta and Google.
• Strong understanding of CAC, ROAS, LTV, CPA, and performance optimisation.
• Experience in mobile app marketing, user acquisition, and in-app conversion optimisation.
• Hands-on experience with CRM and customer lifecycle marketing.
• Familiarity with GA4, Meta Ads Manager, Google Ads, and app attribution tools such as AppsFlyer or Branch.
• Strong analytical, strategic thinking, and campaign management skills. Experience in regional-language marketing, Bharat audiences, or the devotional and spiritual industry will be an added advantage. Why Join Utsav?
• Work with a fast-growing Religion-Tech company.
• Lead high-impact campaigns with measurable business outcomes.
• Explore AI-powered marketing tools and creative growth strategies.
• Take ownership of marketing initiatives and grow into a leadership role. Interested candidates can apply directly through LinkedIn or share their resumes via [email protected]

📌 Digital Marketing Manager (Bengaluru)
🏢 Utsav App
📍 Bengaluru