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About the Role
We are looking for a sharp, analytical, and execution-driven Category Manager to drive category growth, business performance, and customer experience at FRND. ? This role sits at the intersection of Business, Product, Growth, and Operations. You'll identify growth opportunities, develop category initiatives, solve complex business problems, and drive measurable outcomes. ? The ideal candidate combines strong business acumen, structured problem-solving, and hands-on execution, with the ability to independently take initiatives from idea to implementation. ⚡ ?

Key Responsibilities
? Category Growth & Business Management
• Drive key business metrics across revenue, conversion, engagement, retention, and overall category performance.
• Identify growth opportunities through consumer insights, category trends, and business performance analysis.
• Execute initiatives across pricing, promotions, offerings, and monetization to improve category growth and profitability. ? Category Strategy & Development
• Identify opportunities to develop recent offerings, improve existing experiences, and expand category potential.
• Understand consumer needs, market dynamics, and competitive trends to inform category decisions.
• Collaborate with Product, Marketing, Growth, and Operations teams to implement category initiatives and improve customer experience. ? ? Business Analytics & Execution
• Analyze business metrics, user cohorts, conversion funnels, and performance trends to identify actionable opportunities.
• Design and execute experiments, measure outcomes, and implement improvements across business and operational processes.
• Independently drive projects from ideation to execution, leveraging AI tools and automation to improve efficiency and scalability.



? ? What We're Looking For
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Experience:
2–5 years of experience in Category Management, Business, Growth, Strategy, Operations, Consulting, or related roles, preferably in consumer internet companies.
• ? Problem-Solving

Skills:
Structured thinking, comfort with ambiguity, and the ability to translate complex problems into practical solutions.
• ? Analytical Mindset: Proficiency in Excel and SQL, comfort with data, dashboards, insights, and guesstimates, and effective use of AI tools.
• ? Business Acumen: Ability to understand consumer needs, identify growth opportunities, and translate insights into measurable outcomes.
• ⚡ High Ownership & Execution Ability: Comfortable independently driving initiatives, coordinating across teams, and operating in a fast-paced environment. Note
- The FRND team operates six days a week, with the 1st and 3rd Saturdays of each month as working days. About FRND FRND is redefining the way people connect by building a social platform that’s not just engaging but also safe, inclusive, and fun. ? We’re a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships. Why FRND? ? Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA. ? Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRND’s explosive success. ? Learn with the Best: Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital. ? Freedom to Thrive: Enjoy an unlimited leave policy and unparalleled ownership of your work. ? Product-Centric Mindset: Work in a company where products take center stage, solving unique challenges with innovative solutions.

📌 Category Manager (Bengaluru)
🏢 FRND
📍 Bengaluru